Nine Network sets the pace with multi-faceted broadcast deals
By Pragadish Kirubakaran in Media News on Thursday, 07th September 2023 at 4:28pmNine Network has extended its broadcasting deal with Swimming Australia through the end of 2024. The deal includes coverage of the National Championship events and Olympic and Paralympic Trials. The coverage will start with the Australian Short Course Championships from September 13-16, live on 9Now.
In parallel developments, Nine has overhauled its 9Now streaming platform to focus on a live TV-first product and announced a new retail media partnership program called RTLX to maximise returns on retail media investments.
The 9Network will exclusively cover the 2024 Olympics and Paralympics in Paris, led by a team of Australia’s leading broadcasters and athletes. The streaming platform 9Now will also feature 40 Olympic Games channels, among other upgrades aimed at enhancing the user expe...
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