Nine flags radio revenue decline despite digital gains
By Abdul Nishad in Media News on Wednesday, 07th May 2025 at 3:07pm
Nine Entertainment Co. has reported a disappointing third quarter for its radio division, with broadcast advertising revenue dropping in the low double digits, well below expectations. The update was shared as part of CEO Matt Stanton’s presentation at the Macquarie Conference in Sydney.
Despite the sluggish performance in radio, Nine saw digital audio revenues climb more than 20 per cent year-on-year, highlighting a shift in listener behaviour and advertiser interest toward digital platforms. The company described its radio results as “weaker than expected,” reflecting broader market challenges facing traditional audio formats.
In contrast, other segments of the business are performing strongly. Total television advertising revenue rose nearly 8 per cent, boosted by free-to-air ...
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