News Corp appoints Head of Data Technology
By Neeraja Gopalakrishnan in Media News on Wednesday, 31st May 2023 at 5:24pmNews Corp Australia has welcomed Stefania Accardo to the role of Head of Data Technology Capability joining the company’s Client Product and Strategy division.
In her new role, Accardo will lead a cross-functional team of business analysts, data scientists, and delivery managers and partner with engineering delivery teams and external vendors. She will also focus on building new products aiding customers to plan, execute and measure ad campaigns effectively while providing technical direction and guidance to onboard and monetise new audiences.
Director Commercial Data Video and Product, Paul Blackburn said the role is crucial to evolve the company’s audience and data commercialisation products.
“Central to our product offering is our audience insights and targeting platform, In...
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