mX Newspaper revived for RISING festival editions
By Pragadish Kirubakaran in Media News on Wednesday, 29th May 2024 at 3:57pm
Melbourne's popular commuter newspaper mX is making a temporary comeback for the RISING festival, MediaWeek reported. News Corp and RISING are collaborating to produce two exclusive editions, which will be distributed to commuters and city-goers from May 29-30 and June 5-6, ahead of and during the festival, which runs from June 1-16.
This strategic partnership aims to use the well-known mX brand to boost the festival's visibility and engage Melbourne's commuting population. The newspaper, which ceased publication in 2015, will return with two 16-page issues featuring classic sections like Overheard, Here’s Looking at You, and What The?, alongside special festival content.
RISING co-artistic directors Hannah Fox and Gideon Obarzanek said, they were looking for a 'high-impact activati...
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