Bloggers like to think age-old journalism practices like checking your facts before publishing is passe in this digital age. But if you take umbrage at that approach, now it appears there's an ever better way of doing it. Reveal your story by publishing the questions you send off to check your facts.

It's all in the name of transparency, claims Robert Scoble who last week tried to get the good oil on some structural changes being made on the Windows team by Microsoft.

This supposed scoop was actually a pretty sucky story towards Microsoft, apparently leaked by some of Scoble's old MS developer buddies. The story went that the Windows development team had adopted a flatter hierarchy with less silos and is now a much happier operation. Blah-de, blah, blah. Hardly, worthy of note, except ...