Merger aims to make an Impact

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The PR Group nabs TechCrunch talent to lead content offering

By Neeraja Gopalakrishnan in Marcoms News on
Technology PR agency, The PR Group has appointed Catherine Shu as the director of content and media. She will be based in Taiwan.   Shu will oversee content services offered by The PR Group and will play a vital role in the agency’s growth across Southeast Asia, working closely with the VC and technology ecosystem.  In a long LinkedIn post, Shu updated her connections about the new role and said she was excited to start a new chapter after working as a journalist for two decades.  “I have worked with The PR Group’s team for over a decade now and have always been impressed by the calibre of their client base and the company’s approach to storytelling. When they approached me with the opportunity and outlined their vision for the region it was something I knew I wanted to be part of and will allow me to continue to build upon my deep connections with startups and VCs,” she said.  Caroline Shawyer, CEO and co-founder of The PR Group welcomed Shu to the team, noting her

HERO Agency welcomes Ebony Santin as Communications Director

By Staff Writers in Marcoms News on
HERO Agency has appointed Ebony Santin as its new Communications Director. Santin joins the Melbourne team from AMPR, where she served as the Senior Communications Manager. In her new role, Santin will work nationally across HERO’s client portfolio, leveraging her extensive experience in PR and events to drive impactful communications strategies. Ben Lilley, Creative Chairman and Founder of HERO expressed his excitement about Santin joining the team, highlighting her strategic prowess and expertise in PR and events. "We couldn't be more excited to welcome Ebony to the HERO team. Her PR and events expertise and strategic prowess are perfectly attuned to the needs of our clients' integrated communications." Commenting on her new role, Santin said she was thrilled to join HERO and emphasised the importance of integrated marketing teams in delivering seamless campaigns. “Consistency of message across platforms is so important for delivering seamless campaigns, so I can’t wait to

Always Human to handle PR for Sydney Marathon

By Pragadish Kirubakaran in Marcoms News on
Sydney-based PR firm Always Human has been selected to manage public relations and strategic communications for the Sydney Marathon. The agency's responsibilities will include developing a comprehensive communications strategy, managing media relations, overseeing ambassador and influencer engagement, coordinating media accreditation, and providing on-site event day PR management. The Sydney Marathon, a Candidate Race for the prestigious Abbott World Marathon Majors (AbbottWMM), is entering its final year of evaluation by AbbottWMM in 2024. This partnership with Always Human is expected to further enhance the event's visibility and reputation. For more information on the race and the partnership, Tess Murray can be contacted at tmurray@alwayshuman.com.

Marco Villella joins Havas Group ANZ as head of talent

By Pragadish Kirubakaran in Marcoms News on
Havas Group ANZ has appointed Marco Villella as its new Head of Talent. Villella, who previously served as Talent Acquisition Lead at GroupM (WPP AUNZ), brings over 12 years of experience in talent acquisition and management. Villella's new role at Havas Group ANZ will involve overseeing the talent product and enhancing the people experience journey. He will collaborate with the Havas Leadership Team to support the people and talent strategy across the Havas Village and wider network, including Havas Media, Havas Play, Havas Host, and others. Villella took to LinkedIn to update his connections about the news of his transition. "Incredibly honoured to be offered this amazing opportunity to help shape Havas’s talent and people strategy across Australia and New Zealand." In the same post, he also thanked his former colleagues at GroupM and WPP for shaping him into the person he is today. "This would not be possible without 4 incredible years at GroupM Australia & New Zealand. Tha

Special PR sees key leadership changes in APAC region

By Pragadish Kirubakaran in Marcoms News on
Special PR, a global public relations agency, has announced the appointment of Mikayla Ngare as their new Senior Public Relations Manager. Ngare shared her excitement on LinkedIn, stating, "I'm happy to share that I have started a new position as Senior Public Relations Manager at Special PR!" With over three years of experience at Campbell+Co, where she served as an Account Manager, Ngare brings a wealth of knowledge in crafting compelling consumer narratives and navigating complex media landscapes. Her journey in public relations began as a Public Relations Intern at Mango Communications. In a separate announcement, Natalie Chandler (pictured), Communication, Content & Engagement Manager, shared she was leaving Special PR to join Tracksuit in London. Chandler expressed her excitement about the new role, stating, "So, today I’m excited to start my next chapter at Tracksuit." In the LinkedIn post, Chandler announced she wrapped up her time at Special PR in New Zealand to "mov

SOCIETY welcomes new talent to drive innovation and impact

By Staff Writers in Marcoms News on
SOCIETY, a strategic marketing and communications firm, has made two key appointments in Sydney and Melbourne. Will Lehnertz joins as Group Strategy Lead in Sydney, bringing over 12 years of global experience in brand reputation and communications. He has previously worked with Netflix, Woolworths Group, and Qantas leading PR campaigns and project management for large-scale initiatives. In Melbourne, Tess Cameron joins as Marketing Communications Director. With 25 years of experience in marketing and communications, Cameron specialises in developing strategic communications plans for brands across various sectors. Dena Vassallo, CEO and Founder of SOCIETY expressed excitement about the appointments, highlighting the value Lehnertz and Cameron bring to the team. "Will’s extensive experience and diverse skill set make him a valuable addition to our team, providing the necessary insight to add to our aim of challenging the boundaries of creativity and innovation in the industry. Tes

Impact PR to launch Sam Wood's fitness Programme in NZ

By Staff Writers in Marcoms News on
Auckland-based PR agency Impact PR has been selected to launch the '28 By Sam Wood' fitness programme in New Zealand, marking the course’s first international expansion. Developed by former ‘The Bachelor’ star Sam Wood, ‘28 By Sam Wood’ is a rapidly growing Australian celebrity fitness programme used by almost a million Australians. The programme, which focuses on fitness and nutrition, recently merged with a health technology company in a US$50 million deal. Sam Wood expressed confidence in Impact PR's ability to drive the programme's success in New Zealand, citing the agency's understanding of the fitness and tech sectors and their alignment with the program's goals. “We know that public relations has been a significant driver of our success in the Australian market to date and it will form a foundation for the development of our brand during the next phase of our trans-Tasman expansion programme." Fleur Revell-Devlin, Impact PR director, highlighted the programme's i

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