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Mark Jones launching Beliefonomics

By Elliott Richardson in Media News on
Marketing executive and CEO of Filtered Media, Mark Jones will be launching his new book, Beliefonomics on 20th March.
 
Jones has had a long career in the media industry, stretching back to his time at Blackie McDonald in 1996. 
 
Since then he’s worked at IDG, Infoworld and The Australian Financial Review before launching Filtered Media in 2007.
 
Jones says Beliefonomics is about the power of storytelling.
 
Beliefonomics is a world-first proven model for using the power of storytelling to shift beliefs and change behaviour to achieve growth. The heart of Beliefonomics is, curiously enough, very much about our literal and emotional heart,” he says.
 
“Beliefonomics is a deliberate contraction of belief, and economics. It's all about using the power of storytelling to shift beliefs that inform and inhibit buying behaviour. It's rare to hear people talk about the idea of belief in business.”
 
“But if we look at human nature, behavioural economics, politics, religion and sport, you can see the power of beliefs. As marketers and communicators (which includes journalists!) it's a powerful new perspective that must inform the way we identify and tell stories.”
 
Jones adds that Beliefonomics can also apply to journalists, who can use their storytelling skills when communicating complex information.
 
“The opportunity, as many journalists consider moving into PR or any number of corporate roles is to realise their storytelling skills are way more valuable than they realise. The ability to quickly filter through a sea of information to find a nugget of gold - a new story idea - and package that in a way that is quickly and easily understood by a target audience is a skill highly sought-after in consulting, sales, marketing, startups and all sorts of other roles,” he said.
 
“The challenge for journalists working with PRs, and anyone, in this context is don't just assume you know the audience you're serving. What do they believe about the industry, product or value systems connected to your story? The closer you can get to their emotional heartbeat, the bigger your impact.”
 
He also says that in order for journalists and public relations professionals to better work together, they need to develop effective, working relationships.
 
“As always, it's about relationships. When I was the IT Editor at The Australian Financial Review, there were PRs I trusted, and plenty I didn't. When you're scanning hundreds of emails with pitches every day, which ones will you open? It's always someone you know, and a compelling subject line. 
 
“That takes time - events, coffees, lunches, trips - but it's the lifeblood of good journalist and PR relationships… if both professions see themselves as complimentary storytellers - governed by clear boundaries and ethics - it serves a greater good.”

Beliefonomics will be launched on Friday 20th March at via a Zoom World Storytelling Day event at 12pm AEDT online, allowing readers to register for free. The book can be purchased from Mark’s website and you can contact him on LinkedIn.

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Costello exits Triple M Melbourne

By Jonas Lopez in Media News on

Seb Costello has called time on his run at Triple M Melbourne’s breakfast show.

He stated that today’s last episode with Eddie McGuire and Luke Darcy would also be his farewell to the show, and he will focus his work on A Current Affair. 

Costello had been involved with Triple M for most of the past five years.

“It seems the right time to finish up with Eddie and Darce, who have both been amazing supporters. I’m so proud of the way we’ve brought a hard-news edge to FM Breakfast. But the Hot Breakfast Family - the audience - have been the stars and I will miss them dearly,” he said in a Radioinfo interview.

Clairs signs off

By Jonas Lopez in Media News on

Dean “Clairsy” Clairs is ready to end his time at MIX 94.5 Perth.

He announced in today’s episode of the breakfast show that he had tendered his notice, effective 11 December, to spend more time with his family. 

Clairs has been with Southern Cross Austereo for 30 years, with 20 logged at MIX 94.5. He had been on the breakfast show with Matt Dyktynski and Kymba Cahill since March 2016.

“Very few people in our industry or across the media industry get to do that. The fact that you get to say, ‘I'm done, I'm out,’” said Dyktynski of Clairs’ tenure.

Print IT! Late November 2020

By Seamus Byrne in Media News on
The summer break looms in magazine land, but there's still time for a few more issues to hit stands. This week it's TechLife and Choice Computer. Let's see what's inside.
 
TechLife
TechLife is closing out the year with the latest edition, with David Hollingworth thanking readers in the editorial for helping keep the mag pointed in the right direction.
 
In cover content we get a 'Superguide' to iOS 14 and all the new features you'll find inside. And while there's a lot of that new phone feeling here for iPhone users, TechLife has Android covered too with a nice feature on how to customise Android to give your phone a big makeover.
 
There's reviews galore from the local contributor team, from Sharmishta Sarkar tackling a number of wearables including the Fitbit Versa 3 and the Bose QuietComfort Earbuds (which gets an Editor's Choice). Joel Burgess rounds up some amazing and weird AI and VR tech (and reviews other hardware too)

Kim Bauer to exit 2HD

By Jonas Lopez in Media News on

Kim Bauer is finishing her stint at 2HD in Newcastle. 

Radioinfo reported that she would make her last airing on her breakfast show with Richard King on 27 November to return to her family in WA.

Bauer is one of Newcastle’s enduring voices, having been in the community for almost 35 years. She first joined in 1979 as announcer and music director for 2NX (now HIT 106.9) and worked on NEWFM’s licence application. 

She would work in NEWFM from 1991 to 1999 and from 2012 to 2017, with a co-hosting at NXFM breakfast in between.

Carrie and Tommy takes on full Hit Network Drive gig

By Jonas Lopez in Media News on

The Hit Network is tapping the duo of Carrie Bickmore and Tommy Little for the full national Drive show.

Southern Cross Austereo said Hughesy and Ed’s departure for 2DAY FM in Sydney left Hit without programs in the 5PM-7PM block. As such, Carrie and Tommy’s 3PM-5PM show will instead finish at 6PM, with highlights from The Morning Crew airing from 6PM to 7PM.

Despite Carrie and Tommy’s new assignment, Ten confirmed that the duo’s commitments on The Project will continue in 2021. 

“We are thrilled Carrie and Tommy are our national drive show for 2021. When you listen to Carrie and Tommy the most obvious and appealing thing is their genuine affection for each other. They are friends who enjoy opening up their mics to deliver a show that is full of life and charm, with just the right amount of provoking each other for the entertainment of others,” said HIT Network chief Gemma Fordham.

“We know our audience love the show and want more, the

Nick Cody joins FOX FM Breakfast

By Jonas Lopez in Media News on

Comedian Nick Cody is co-hosting the FOX FM Fifi, Fev and Byron Breakfast show in Melbourne.

Show co-host Byron Cooke said Cody will replace him when he steps down from the show on 27 November after five years on the team. He will spend more time with his family and run his podcast.

Cody is heading down from Brisbane, having left Triple M Brisbane’s breakfast show. 

“I’m so pumped to be joining Fifi and Fev in 2021. Fifi is an absolute legend and let’s be honest, there is only one bloke that can keep up with one of the best full forwards of all time and that is me – 1999’s Werribee Under 12’s 3rd best and faires,” said Cody.

“It’s insane that they’ve let a kid from Hoppers Crossing join the breakfast show on the biggest radio station in the country. 2020 was a hectic year for Melburnians but we are on our way back to the life we love.”

Sun to rise in North Sydney

By Phil Sim in Media News on
North Sydney will have a local newspaper again, with publisher Grahame Lynch revealing the impending launch of the North Sydney Sun. 
 
Lynch’s Decisive Publishing is well known within the Australian communications sector, where daily newsletter CommsDay, is a must-read for telco and Internet providers. As such, the launch of a suburban newspaper might seem an unlikely diversion.
 
However, Lynch believes the fact that so many Australian telecommunications companies have their national or state headquarters in North Sydney means there is a “surprising amount of synergy”.
 
Indeed, that business angle will be a core part of the paper’s identity. Lynch points to the fact that City-based business journals are common in the US, but less so in Australia, and certainly there was no outlet presently targeting the North Sydney business community.
 
Lynch will also be seeking to fill the gap for local community news. While the Mosman Daily/N

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