Mark Jones launching Beliefonomics
By Elliott Richardson in Media News on Friday, 13th March 2020 at 2:20pmMarketing executive and CEO of Filtered Media, Mark Jones will be launching his new book, Beliefonomics on 20th March.

Jones has had a long career in the media industry, stretching back to his time at Blackie McDonald in 1996.
Since then he’s worked at IDG, Infoworld and The Australian Financial Review before launching Filtered Media in 2007.
Jones says Beliefonomics is about the power of storytelling.
“Beliefonomics is a world-first proven model for using the power of storytelling to shift beliefs and change behaviour to achieve growth. The heart of Beliefonomics is, curiously enough, very much about our literal and emotional heart,” he says.
“Beliefonomics is a deliberate contraction of belief, and economics. It's ...
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