A new report by Excellent Publicity reveals key shifts in the jewellery sector’s advertising strategy, with print media maintaining dominance while digital sees significant growth. The report which Influencing India accessed, was based on an analysis of over 1,50,000 media campaigns and data from TAM Media Research Pvt Ltd, the report highlights how jewellery brands are diversifying their ad spend across platforms to reach a wider audience. Television remains a crucial medium, with General Entertainment Channels (GECs) accounting for 45 per cent of total ad expenditure, followed by News (36 per cent) and Sports (9 per cent) channels. Kalyan Jewellers led TV advertising, capturing 20 per cent of the sector’s total TV ad spend in 2024, driven by high-profile celebrity endorsements featuring Janhvi Kapoor and Alia Bhatt. Print advertising, however, continues to command the largest share, with 73 per cent of total jewellery ad spend in 2024. Titan Company led print advertising wit

The Ministry of Information and Broadcasting has updated the list of mandatory channels that cable operators must carry, reinforcing compliance with the Cable Television Networks (Regulation) Act, 1995. The revised directive, issued on January 17, 2025, introduces modifications to existing channels while adding new ones to ensure broader access to national news, regional content, and parliamentary proceedings. Among the changes, channels like DD Assam, DD Odia, Sansad TV-1 HD, Sansad TV-1, Sansad TV-2 HD, and Sansad TV-2 have been modified. Additionally, four new channels—DD National HD, DD News HD, DD Sports HD, and DD India HD—have been added to the mandatory list, strengthening coverage across genres including news, sports, and entertainment. Cable operators are required to ensure these channels are correctly categorised and available to viewers as per government regulations. Failure to comply could result in action from authorities. This move is aimed at enhancing public a

Even as the euphoria around the huge tax rebates announced during Budget 2025-26 is yet to die down across the Indian media spectrum, the Union Finance Minister has now sought all taxpayers to brace for what she claims is the next relief -- a new Income Tax Act, which is "relevant to the 21st century."  Hot Off The Press In an exclusive interview with Diwakar and Surojit Gupta for The Times of India, a day after she presented her 8th consecutive Union Budget, Sitharaman asserted that the tax relief unveiled by her was meant to honour the honest taxpayer. She said it was not wise to keep loading the narrow tax base with taxes. “But it is also equally upon us to widen the base and keep newer people coming in,” she added.  On the proposed revamp of the I-T Act, she said, “It will be a comprehensive approach to making it relevant to the 21st century, to an era which is technology-driven, where the taxpayer is most often doing it himself. For a citizen to be able to deal with

Kate Ritchie has announced she is taking a break from her role on the Nova 96.9 breakfast show Fitzy and Wippa with Kate Ritchie to focus on her health and mental well-being, Radio Info reported. In an emotional Instagram post, she lamented the Paparazzi culture in the media, “To those profiting from invading my privacy, a simple question – would you treat, say your sister, mother or daughter the same if they had similar challenges?” This statement comes as part of her decision to step back from the spotlight to address personal struggles. Kate expressed appreciation for the support she’s received, saying, “I’m truly grateful for the positive support from my network and listeners.” In a powerful show of solidarity, Jimmy Smith from 2Day FM’s The Jimmy and Nath Show also addressed the media attention surrounding Kate’s situation.  He spoke out about the need for empathy, saying his response reflected the broader sentiments of the radio industry.

Kyle Sandilands, host of KIIS FM's The Kyle and Jackie O Show, shocked listeners by revealing on air that he has been diagnosed with a brain aneurysm requiring immediate surgery. The 53-year-old shared the news on-air, explaining that doctors told him the condition needed urgent attention. “I was told by my medical team… that I have a brain aneurysm and it requires immediate attention, brain surgery,” Kyle said. Although the diagnosis was serious, he maintained his characteristic humor, adding, “If you just tuned in after all these years, lap it up. And if you’re in Melbourne, you may get your wish – I might be dead.” Describing the aneurysm, he compared it to a weak blood vessel “like a bike tire with a big bubble.” He explained, “It’s not a blockage. It’s like, imagine your blood vessel is the garden hose, and the garden hose is weak and it blisters out like a big bubble, you know, like a puncture in it.” He further warned that if it bursts, he could e

Philip Brady announced his retirement on air during his Remember When show on Sunday night bringing a closure to a remarkable seven-decade career in radio and television. “I’ve been at 3AW since time began, but it’s time to move on and give the younger guys a go,” Brady said in a pre-recorded message. Reflecting on his career, he added, “After 67 years in the business, I’m quitting, and I’m very sad to be leaving.” Brady’s career began in 1958 at GTV9, where he became a popular star on the variety show In Melbourne Tonight and hosted various game shows in the ’60s. He joined 3AW in 1971, worked at several other stations over the years, and returned to 3AW in 1990 to co-host Remember When and later the weeknight show Nightline. In response to his announcement, 3AW thanked Brady for his immense contribution to Melbourne media, particularly for his long-running work on the station where he kept a loyal audience entertained. The station’s entertainment reporter,

Roarrr Media & PR has been appointed as the national PR partner for EQUiTOR Value Advisory Pvt. Ltd, strengthening its foothold in the consulting and advisory sector, according to an official media release. The partnership is set to enhance EQUiTOR’s market presence through strategic communication and brand positioning. “It is an absolute privilege to collaborate with EQUiTOR,” said Sonali Ramaiya, Founder of Roarrr Media, emphasising the agency’s commitment to delivering impactful, multi-channel communication strategies. “Our team is eager to leverage our expertise and craft tailored campaigns that enhance EQUiTOR’s brand presence and market equity.” EQUiTOR’s Founder and Director, Ramesh Jude Thomas, echoed the enthusiasm, stating, “We are thrilled to partner with Roarrr Media to propel our growth to the next level. We believe the dynamic and innovative team at Roarrr Media will align seamlessly with our business goals, enabling us to craft a winning comm