Key hosts depart as 6PR adapts to tough market conditions
By Staff Writer in Media News on Wednesday, 16th October 2024 at 3:28pm
6PR, Perth's leading talk radio station, is undergoing significant programming changes as Nine Radio adapts to financial pressures in the local advertising market.
Mumbrella reported that in a memo shared with staff, Nine Radio's managing director, Tom Malone, pointed out that Perth's advertising market has shrunk by 16 per cent over the past five years, coupled with rising operational costs.
To address these challenges, Malone announced the departure of two key hosts—afternoon presenter Julie-Ann Sprague and nighttime host Tod Johnston.
In addition, the station's Wide World of Sports program will now air from 6 PM to 8 PM but will maintain a local focus. Tony McManus's show at 9 PM will be broadcast to audiences in both Perth and Melbourne.
Oli Peterson will take over the driv...
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