Sefiani has been awarded four prestigious Public Relations Institute of Australia (PRIA) Golden Target Awards, with our very own Senior Account Manager Caitlin Ryan crowned Emerging Leader of the Year. The agency’s wins across a range of award categories showcase the diversity of talent and leadership in the agency: Emerging Leader: Caitlin Ryan – Gold  PR Agency of the Year, Midsize – Silver PR Leader: Robyn Sefiani  – Bronze PR Professional: Julia Hoy – Bronze “I am honoured to have been awarded Emerging Leader of the Year by the Public Relations Institute of Australia,” Caitlin Ryan says. “Thank you PRIA for an incredible night and for everything you do for our industry.” “Thank you to my mentors who have been so generous with their time, advice and friendship. What a whirlwind these past few days have been, I can’t quite believe it!” Managing Director and Partner, Mandy Galmes, said the awards are a testament to Sefiani’s d

Julia Hoy who leads our #Sustainability Practice at Sefiani Communications Group featured in B&T – on why brands cannot let economic turmoil stand in the way of #decarbonisation and sustainability commitments. Link: https://www.bandt.com.au/why-ignoring-sustainability-now-will-only-increase-cost-pressures-long-term/

We are very proud to be shortlisted in six categories for the Public Relations Institute of Australia’s Golden Target Awards 2022: Integrated Marketing and Communication Campaign (Women For Election) Public Affairs and Advocacy Campaign (Women For Election: Power like you’ve never seen) Emerging Leader of the Year (Caitlin Ryan) Professional of the Year (Julia Hoy) Leader of the Year (Robyn Sefiani) Agency of the Year – Medium We are particularly thrilled to be nominated for Agency of the Year (Medium), highlighting our growth and success in working with impactful brands over the past year. As Agents of Change, we live and breathe our REAL values, and we’re pleased to see that our work is gaining further recognition in the industry. Our integrated media relations and content creation campaign for Women For Election articulated the issues associated with a lack of female leadership in politics and resulted in real-world impact, with 58 women being elected to p

The 2022 AFR Energy and Climate Summit takeaways by Julia Hoy, Sustainability Practice Lead, Sefiani.  We have been talking about Australia being a renewable energy superpower for a long time. After a decade of inaction, a destination is now in sight, but the journey ahead will be tough.   Australia has all the ingredients needed to be a leader in renewables – sun, wind, space, resources and expertise – but after a decade of stalling, other countries have stepped up and Australia risks losing its natural advantage. Australia has to move quickly. There is a huge job ahead with seven years to go until 2030 – our deadline for cutting 43% of emissions – and we’re running out of time. What will it take to achieve our ambitions? More than money and new technology; it requires a complete transformation from the way we live today.  A rough road ahead for everyone  We are now in the first true global energy crisis, said Anna Collyer, Chair of the Energy Secu

We are thrilled to launch our new employee communications practice under the stewardship of communications stalwart, Therese Raft. In the wake of COVID, new expectations from flexible work arrangements, ‘the Great Resignation’ and ‘Quiet Quitting’, employee communications has never been more important and, for many companies, it’s in need of a shake-up. Sefiani’s employee communications practice will focus on internal communications storytelling to help organisations engage both existing and potential employees through a range of integrated communications strategies. Their services include the development of employee value propositions, content audits, content strategy and creation, executive profiling, messaging workshops, employee engagement handbooks and issues and crisis preparedness. Therese has over 17 years’ of communications experience under her belt, with more than a decade spent in inhouse roles for large professional services firms including Arup, Gran

Australia is on the cusp of great change as we usher in a new parliament elected with a mandate to take action on environmental and social issues. With this will come increasing pressure on business and leaders to do more, and demonstrate the impact they are having.  As communicators, we will play a central role in helping the organisations we work with, successfully create and articulate change. We will also need to maintain a critical eye on the strategies, tactics and messaging to ensure there is tangible action behind the words.  The strength of the strategy, the transparency of the story, and the integrity of business leaders will make or break companies in a world tired of empty promises and hungry for action.  It takes courage, integrity, and sustained effort. Companies must work hard to find their own ‘North Star’, uniting their brand purpose and sustainability goals to light their company’s path to improving the world we live in.  It requires a great deal of

We are very proud to be shortlisted in three categories for the 2022 PRovoke Media SABRE Awards: Best Corporate/Public Affairs Consultancy Best Agency to Work For Best Public Education Campaign (Women for Election) We are particularly thrilled to be nominated for the Best Corporate/Public Affairs Consultancy, which judges attributes including corporate and financial communications, crisis and issues management, and internal communications. Sefiani was also shortlisted for Best Agency to Work For, highlighting our range of flexible, accommodating policies and employment benefits which enable our amazing team to flourish in their professional and personal lives. Our media relations and content creation campaign for Women for Election articulated the issues associated with a lack of female leadership in politics and resulted in real-world impact, with 58 women being elected to positions of power at this year’s election. Congratulations to the Sefiani teams who developed and d