Jaywing milks new opportunity with a2 account

By Pragadish Kirubakaran in Marcoms News on

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DViO secures marketing mandate for Attero

By Staff Writer in Marcoms News on
DViO, a leading full-stack marketing and growth company, has launched a new vertical focused on scaling sustainable businesses securing the marketing mandate for Attero, India's largest lithium-ion battery and e-waste recycling company.   DViO will develop and execute a comprehensive digital growth strategy for Attero, aiming to create awareness about its technology and sustainable solutions. The strategy will focus on scaling Attero's Extended Producer Responsibility (EPR) and ITAD services, promoting lithium-ion battery recycling, and creating demand for green metal.   "At Attero, our goal goes beyond business—it's about pioneering a sustainable future. We champion the circular economy, ensuring resources are reused responsibly. Our commitment to EPR compliance sets industry standards, driving environmental stewardship. By enhancing our brand visibility through our strategic partnership with DViO, we aim to inspire others to join us in innovating, recycling, and leading the

SOCIETY strengthens team with promotions

By Staff writers in Marcoms News on
SOCIETY has announced that the agency has promoted Lucy Brewer to client lead and Meriel Killeen to manager.  Dena Vassallo, CEO of SOCIETY, emphasised the significance of building the team's skills to provide “quality services” and create a “meaningful impact” on society.  “We empower our people to challenge themselves creatively and professionally, so to see Lucy and Meriel step into these new roles is incredibly rewarding,” she added.  Lucy Brewer joined the agency in 2022 and has worked across Blooms The Chemist, Unilever ANZ and Woolworths. Sharing her promotion on LinkedIn, she stated that she is looking forward to continuing to work with such a “creative, connected” team. Killeen has been with the agency since 2022 and has demonstrated continued creativity across the agency’s clients including Color Wow, Evo, Violet Crumble and the Australian Education Union.  Vassallo expressed confidence in her “exceptional leadership skills and experience” w

NCS appoints FleishmanHillard PR agency of record

By Staff writers in Marcoms News on
FleishmanHillard Australia has been appointed as the PR agency of record for NCS Australia, Mumbrella reported. Dan Hews, marketing and communications lead at NCS Australia, expressed the company’s interest in working with FleishmanHillard across the region. “As part of our transformational growth plan, we wanted an agency partner that can demonstrate strategic thinking and drive our engagement in the highly competitive technology services sector. The FleishmanHillard team came to the table with exactly that – a strategic program that showed us how we can communicate with customers, partners and the media in a meaningful, culturally relevant way, while leveraging the synergies between Australia and the Asia Pacific,” Hews said.  Jenna Orme, managing director at FleishmanHillard, stated that the agency is “honoured” to join NCS to tell its digital transformation story for governments and enterprises.  “NCS is embarking on an exciting journey across the region, an

Chanelle Mihailoff departs Thrive PR

By Neeraja Gopalakrishnan in Marcoms News on
Chanelle (Rodger) Mihailoff has announced that she will leave her role at Thrive PR after working for more than six years.  Mihailoff took to LinkedIn to announce her departure as she has relocated to Adelaide with family.  “While I've developed a deep specialisation in travel and tourism, my experience spans the consumer, corporate, and NFP sectors. I appreciate your support as I navigate this exciting career transition. Here's to embracing change, pursuing new challenges, and creating meaningful connections along the way!” Mihailoff wrote. She is seeking new opportunities in PR, marketing and communications.  Briar Barratt-Boyes, account director at Thrive PR NZ, stated that she would miss Mihailoff and that working with her had been a pleasure.  Mihailoff held PR roles at Liquidity Marketing and Communications and Ruby Communications and was most recently a senior account director at Thrive PR. 

Interactive Avenues wins RPPL social media mandate

By Staff Writer in Marcoms News on
Interactive Avenues, the digital arm of IPG Mediabrands India, has won the social media mandate for Racing Promotions Pvt. Ltd. (RPPL), India's leading motorsports management enterprise.   The agency will elevate the digital presence of RPPL's flagship properties, the Indian Racing League and FIA Formula 4, and handle the account from their Mumbai office.   Commenting on the collaboration, Akhilesh Reddy, Chairman, RPPL, said, “Our vision is to place India on the global motorsports map and social media is a crucial part of this journey.  Interactive Avenues presented a compelling long-term strategy and we’re confident that their expertise in sports marketing will help us consistently grow our fan base and elevate engagement around the Indian Racing Festival.   The partnership aims to enhance motorsports awareness in India, unlock opportunities for young individuals, and grow the fanbase. Interactive Avenues will craft a distinct social media identity for RPPL, integrating

Stambanis heads corp comms for SCA

By Neeraja Gopalakrishnan in Marcoms News on
Kelly Stambanis has been appointed as head of corporate communications and public relations for Southern Cross Austereo.  In her new role, Kelly will oversee SCA’s communication strategies and channels. She will also lead the PR team and direct strategies and initiatives for LiSTNR, Hit and Triple M networks to enhance the brands’ public image, reputation, and media visibility. Stambanis was earlier the head of consumer PR at SCA, a position she held for two years, and has held various positions at Thrive PR for nearly two decades. She can be reached at kelly.stambanis@sca.com.au

Communication Casa secures Lark Finserv PR account

By Staff Writer in Marcoms News on
Communication Casa, a full-service PR and communications agency, has been appointed by Lark Finserv to enhance its strategic communications and strengthen its brand presence. In a statement to the press, Rohit Pateria, Co-founder of Lark Finserv, praised Communication Casa's 'demonstrated performance history' in delivering effective branding and communications for diverse clients.  With Communication Casa, we wish to elevate our brand through effective communication channels. We hope to receive compelling strategies for our brand, Pateria added. Manauti Walecha, Founder of Communication Casa, expressed confidence in providing an effective branding and communication approach for Lark Finserv in a press release, stating, With our experience and expertise in crafting varied communication strategies in different domains, like FinTech, AgriTech, Healthcare, and many more, we believe our branding and communication approach will be effective for Lark Finserv and align with the Compan

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