Jaywing milks new opportunity with a2 account
By Pragadish Kirubakaran in Marcoms News on Tuesday, 19th September 2023 at 3:38pmMarketing agency Jaywing has been selected by ‘The a2 Milk Company’ to lead its SEO and digital PR efforts, Mumbrella reported.
The decision came after a competitive pitch. Jaywing will focus on the a2 Milk and a2 Platinum brands and will also consult on the company's broader website portfolio in Australia.
The a2 Milk Company's appointment adds to Jaywing's existing client list, which includes Myer, New Balance, Cashrewards, and Bupa among others.
Edith Bailey, Chief Marketing Officer of ‘The a2 Milk Company’, stressed about the importance of maintaining a strong digital presence.
“Jaywing demonstrated a clear understanding of our business objectives and offered proven strategic solutions,” she said.
Tom Geekie, CEO of Jaywing, acknowledged that ‘The a2 Milk Company’ ...
To continue reading this article...