Influencing Live - stepping into the future
By Tony Bosworth and Will McLennan in Media News on Friday, 12th September 2025 at 2:32pmThursday saw the very first Influencing Live event, with 150 journalists, public relations professionals, and specialist media experts getting together to discuss the industry we all love.
The event is Australia's only media relations conference and during the day we explored how AI and the shift to video and rich media will disrupt and transform the media and communication landscape.
Organised over four streams - B2C, B2B, Tech, and Media - the day featured panels of experts, including some of the country’s top journalists and editors, discussing the future direction for media.
Keynote speaker, the ABC’s Tracey Spicer, introduced herself using an uncanny AI version of the veteran newsreader, and gave an insightful and entertaining presentation to kick the conference off.
Then ...
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