India secures seven shortlists in Cannes Lions 2025 PR category
By Staff writer in Media News on Monday, 16th June 2025 at 9:37pm
India has secured seven shortlists for three impactful campaigns at the Cannes Lions International Festival of Creativity 2025.
According to Adgully, FCB India leads the way with its innovative ‘Lucky Yatra’ campaign for Indian Railways. This campaign transformed train tickets into lottery tickets as a creative strategy to reduce fare evasion and build goodwill among passengers. The campaign has been shortlisted in four subcategories, including Travel, Leisure, Retail, Restaurants and Fast-food Chains; Local Brand; Social Behaviour; and Breakthrough on a Budget.
Grey India, Mumbai, has also made its mark with the ‘Most Ignored Painting’ campaign for Volvo Cars, which was shortlisted in the Use of Events and Stunts subcategory.
Meanwhile, Ogilvy Mumbai, in partnership with Avia...
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