In PR: Cole is Stellar, Council gig marks return to Parra, New PR Substack
By Staff Writers in Media News on Wednesday, 13th May 2026 at 6:28pmCole takes over in Stellar rebrand

Hayley Cole has taken sole ownership of Stellar Communications and will shift to a more personal, focused model, rather than the traditional agency structure.
“Communications has changed significantly over the past decade," Cole said. "Technology has created efficiencies and changed the pace of the industry, but thoughtful strategy, strong relationships and experienced judgement have become even more valuable as a result. Clients increasingly want direct access to senior people who understand their category deeply and can help guide communications with clarity and long-term perspective.”
Under its new identity as Stellar PR (stellarpr.com.au), the agency will focus on hospitality, travel and leisure, and currently boasts a client roster that incl...
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