Illuminate to handle Credit Card Compare

By Jonas Lopez in Marcoms News on

Credit Card Compare logo (photo credit: agency Illuminate has signed a new service deal with credit-card evaluation company Credit Card Compare.

The new partnership calls for Illuminate to build up awareness and PR for Credit-Card Compare and also advise the company on its long-term market direction.

Illuminate GM Brannon Valmadre said the tie-up will aid Australians in managing their finances and ability to secure credit lines. “We relish the chance to support growing and evolving consumer brands to build audience engagement while navigating an increasingly complex corporate and regulatory environment,” he said.

Credit Card Compare marketing head Caroline Raffan was just as ecstatic of the opportunity.

“Illuminate’s strong consumer PR pedigree combined with a deep understanding of the financial services space really appealed to us. We’re looking forward to working closely with Illuminate to create distinctive and engaging communications which will connect Australians with the importance of informed and empowered financial decision-making,” said Raffan.

Established in 2008 by Boyd brothers Andrew and David, Credit-Card Compare is designed to guide Australians applying for a credit card through objective analyses of each vendor’s card lineup, from incentives to payment terms.

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NMD PR opens fintech consultancy

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NMD PR has established a special consultancy team geared on clients in the fintech, technology, and disruptor sectors.

The new division will focus as an extension of a client that passes representation standards such as prominence in their chosen industry and offers groundbreaking products or services with a proven success record. NMD is known for representing only one client at a time.

“For every client we create a personalised strategy that applies a wealth of knowledge. Each time it is vastly different. We value the media and work with them on every story to meet their deadlines and expectations. We place tremendous value on exclusives and we encourage our clients to think the same,” said agency founder Nancy McDonald.

Wunderman Thompson runs Nikon Australia campaign

By Jonas Lopez in Marcoms News on

Wunderman Thompson and Nikon Australia have joined forces on a new campaign featuring world surf champion and Nikon brand ambassador Stephanie Gilmore (pictured), called “Capture Tomorrow.”

The campaign is aimed at amateur and professional photographers/videographers using Nikon cameras to capture special moments. Gilmore kicks off the campaign with a two-minute video of her morning runs on the waves and the pool, coupled with guitar sessions at home and taking nature shots out in the fields using a Nikon Z 6 with NIKKOR lenses.

Surfing Australia is aiding the campaign with airing Gilmore’s movie on Nine, in addition to content over on Nikon’s digital and social media channels.

“Not surprisingly, the imagery captured by the Nikon Z 6 was absolutely stunning and documented Steph’s life, training and personal passions in a genuine and engaging way.  We’re proud to partner Nikon on this campaign and hopefully encourage others to see the va

New Havas-GLOW partnership takes shape

By Jonas Lopez in Marcoms News on

Havas Group Australia has joined forces with research technology provider GLOW.

Under their new tie-up, Havas will use GLOW’s agile research platform to collect market insights that clients need. Global panel data specialist Dynata aids in the platform’s data mining with real-time access to a depository of 800,000 Australians.

The move is part of Havas’ recent thrust into more data research tools.

“Our partnership with Glow will give us the competitive advantage of being able to gather a diverse range of consumer insights to fuel our communications strategies across our media, creative and PR disciplines,” said Havas Melbourne Group managing director Matt Houltham.

“From behavioural insights that inform target audience definitions to concept testing ad creative, to getting feedback from events and even for more traditional category U&A and brand tracking research, Glow will enable us to get better insights faster and more cost-effectively.&rd

Herd MSL activates new innovation platforms

By Jonas Lopez in Marcoms News on

PR agency Herd MSL is introducing two new innovations to power its services, as reported on B and T.

The first system, called Results, Outcomes, Analysis and Recommendations (ROAR), is designed to aid clients with the presentation of real-time market information based on their own PR campaigns. The resulting data may lead the client to adjust their movements accordingly.

The second platform, Fluency, is MSL’s global system marketed towards end-to-end influencer activities. It will parlay to Herd MSL’s own influencer database by linking up clients with influencers to give campaigns an added market thrust, which could be critical if the influencer is active in a client’s industry.

Herd MSL innovation lead James Kean is spearheading the rollout of the two platforms. He had been working particularly on the development of ROAR since joining the agency late last year after two years consulting at N2N.

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Herd MSL wins Audi Australia account

By Jonas Lopez in Marcoms News on

PR and communications group Herd MSL has scored the corporate communication support contract for Audi Australia.

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“We are incredibly grateful to have the opportunity to partner with one of the most progressive and premium brands in the world and one that has forged a reputation both in Australia and globally for excellence and high-performance,” Herd MSL CEO Vanessa Liell said.

“We are an ambitious, fearless and creative team that thrives on achieving more than our clients ever thought possible and are excited to bring our enthusiasm, talent and professionalism to Audi Australia.”

Audi Australia corporate communications manager Shaun Cleary added that Herd MSL’s depth of experience with corporate strategy earned them the assignment.

Publicis Sapient welcomes new digital transformation execs

By Jonas Lopez in Marcoms News on

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Fiona Morphett and Danish expat Christopher Toyberg-Frandzen are managers for Publicis Sapient’s Strategy and Consulting practice. Morphett signed up on account of her experience as Telstra’s strategic transformation manager, plus added roles in the Attorney-General’s Department and Kantar Millward-Brown, among others. Toyberg-Frandzen settled in Australia from Denmark, where his most recent employment was almost four years at Danske Bank as its resident consultant and project manager for payment solutions.

Both Morphett and Christopher Toyberg-Frandzen will report to fellow hire Jane Headon as their team director. She

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By Jonas Lopez in Marcoms News on

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Current VMLY&R global chief retail and commerce officer Jon Bird is flying home next month from New York City to assist Hepburn with the changeover.

Bird has been in New York since April 2014, when he joined Labstore as managing director for retail and shopper. He joined the former VML two years later as ED for global retail and shopper marketing and went up to CRCO when the VMLY&R merger was completed.

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