IAS partners with Nextdoor to boost ad safety and transparency
By Staff Writer in Media News on Tuesday, 13th May 2025 at 3:41pmIntegral Ad Science (IAS) has teamed up with Nextdoor to enhance ad safety and suitability on the platform. IAS will power Nextdoor’s first-party brand safety tool, offering AI-driven, pre-bid optimisation to ensure ads appear in brand-safe environments.
This partnership gives advertisers more control, transparency, and protection across Nextdoor’s Newsfeed, reaching one-third of U.S. households.
“At Nextdoor, trust and community go hand in hand, so when it comes to advertising, this isn’t optional, it’s essential,” said Michael Kiernan, Chief Revenue Officer at Nextdoor. “Partnering with Integral Ad Science brings a new layer of trusted, third-party transparency to our platform, giving advertisers the confidence to show up in the right place, at the right tim...
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