Hollingworth - give us everything at once
By Will McLennan in Media News on Wednesday, 13th August 2025 at 11:43amIf you’re a PR professional and you’re sending Cyber Daily’s Deputy Editor, David Hollingworth, a pitch, they have a message for you.
“Give me everything,” Hollingworth told Influencing Insider, “If a PR can get us an excellent, complete story with everything we need, including good quotes, easy numbers, and a headshot of whoever gave the quotes, that's everything we need.
“If I have to respond to a PR and say, "Hey, can I get a headshot of this guy?" Or "Hi, can I get some quotes from this person?" And the response is, "Oh yeah, we'll go to the US and return to you,” then three days later, that's no longer news, and it’s moved on.”
Hollingworth spoke on Influencing Insider live about how they and the CyberDaily team break cyber attack stories and cover cybersecu...
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