History Will Be Kind lands Shop Back deal

By Jonas Lopez in Marcoms News on

Shop Back (photo credit: Shop Back)PR agency History Will Be Kind has won a new service contract with cash rebate portal Shop Back.

The new deal now calls for the agency to run a brand awareness campaign to increase Shop Back’s local market reach.

The platform was introduced to the Australian market last year.

Shop Back Australia country manager Angus Muffett said the company was happy to be partnering with History Will Be Kind.

“We’re thrilled to be partnering with HWBK and working together towards the ultimate goal of making shopping via Shop Back a daily habit for Australians. The agency has the expertise, creativity and tenacity to help elevate the brand as the leading loyalty platform in Australia,” he said.

History Will Be Kind founder Emma-Jane Granleese said she was looking forward to working alongside the fast-growing, online marketplace.

“The team has an undeniable passion for technology and innovation, alongside online shopping. Shop Back brings all of this together, in one inspiring package. From startup to regional heavyweight, the business provides an exciting platform for consumers to connect with their favourite retailers, earning real cash savings in the process.”

They are true pioneers in their industry and we couldn’t be more thrilled to be working together to make history,” she said.

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More Marcoms News

Flourish earns new clients

By Jonas Lopez in Marcoms News on

PR agency Flourish has begun FY20 with a new plate of client deals, specifically Palliative Care Victoria and Irabina Autism Services.

For Palliative Care Victoria, Flourish’s work for the company will cover PR and content development for its “Moments With Care” campaign. Its end goal is to educate more Victorians on the benefits of palliative care, through personal accounts of people who have undergone the treatment.

The project for Irabina Autism Services involves developing the company’s brand image for an increased mainstream market push, ahead of its 50th anniversary next year. It is Australia’s only care provider geared towards children and young people diagnosed with autism.

Flourish also secured representation for The Wellness Walk and Research Run, which is scheduled on 6 October 2019, with the intention of raising funds for the Olivia Newton-John Cancer Centre. Flourish started working with the Run’s organisers in 2011.

RED Havas-Melbourne takes in managing partner

By Jonas Lopez in Marcoms News on

RED Havas has hired a new managing partner for its Melbourne office.

The agency announced this week that Lynn Chinnock (pictured) has agreed to take up the post, following a recent company direction on data and improved creative.

A journalism graduate of Griffith University, Chinnock’s experience in the corporate communications and marketing circuit span at least 17 years. This includes, among others, a client services director job at Wunderman Singapore, account management head at the former George Patterson Y&R, and most recently, group account director at McCann, plus executive work with MSL Singapore and H+K Strategies London.

The accounts that she has handled over her career so far include two popular cosmetic companies, a major consumer goods conglomerate, the NSW Government, and a leading Middle Eastern airline.

“This new chapter at RED Havas will see us integrating specialist expertise in Experience, PR and Social more deeply than ever before alongside our c

New Romans agency welcomes new managing partner

By Jonas Lopez in Marcoms News on

PR and entertainment agency New Romans has tapped Anthony Spargo as a new managing partner.

He will work alongside co-managing partners Mark Eggleton and Dan Ferguson, who run the agency’s offices in Singapore.

Spargo comes in from GE Capital, where he spent almost nine years in a variety of positions, even after its rebrand to Latitude Financial Services. He recently stepped down from Latitude’s corporate affairs department. His entry comes as New Romans’ entertainment division, Lunch Media, is preparing to release a new magazine.

“I was looking for something exciting and new in content, PR and entertainment with a very clear point of difference in the market. That is what New Romans provides – we use the very best and most respected journalists from across Australia and Asia, to help bring to life the great brand stories of the clients we work with,” said Spargo.

Follow Spargo on LinkedIn.

whiteGREY aids in new Panadol campaign

By Jonas Lopez in Marcoms News on

Marcomms agency whiteGREY Sydney has spearheaded a collaboration with GSK Consumer Healthcare Australia in introducing a new campaign for pain relief medicine Panadol, called “Let’s Rethink Care.”

The campaign focuses on helping Australians discover effective ways for pain relief to supplant the common method of only taking up oral medicines. One element of the campaign is introducing the concept of “Healthies,” which is a special day off for people who may be exhausted and need to look after their health before things get worse.

whiteGREY Sydney ECD Chad MacKenzie said discussions with Panadol hit upon the idea of more holistic self-care.

“It’s about encouraging Australians to rethink how they care for themselves, suggesting that every positive change – no matter how small - can make a difference.  We love the fact this message extends beyond medicinal care and enters a conversation of wellness and wellbeing - moving away from th

New clients up at Archetype

By Jonas Lopez in Marcoms News on

Marcomms agency Archetype has kicked off FY20 with a raft of new clients, as reported on B and T. 

The agency revealed that Aussie VR/AR startup UN/BND, Ericsson, Tile, Travelport, and Poly are the fresh signings. UN/BND, in particular, made the news recently for developing a mixed reality content platform for subscribers to experience NBA games. 

At the same time, a current client, Taiwanese computer company Acer, tasked Archetype with managing the company’s marketing efforts for the lifestyle, education and gaming sectors. Communications, social media, and digital marketing work await Archetype’s expanded relationship with Oracle, NetSuite and VMware.

“Born out of the desire to create a company that is more aligned to the way clients work today, we have focused on bringing in new skills and services to deliver what clients actually want versus what many agencies think they need,” said Archetype Australia MD Karen Coleman.

“We’ve had a

Kate and Co earns Coles and Australian Turf Club gigs

By Jonas Lopez in Marcoms News on

PR agency Kate & Co has secured representation for Coles Supermarkets and the Australian Turf Club (ATC), as reported on Mumbrella.

Under the Coles account, Kate & Co will run local and community PR work and organise the openings of the retailer’s new branches in Victoria, NSW, Tasmania, and the ACT.

For the ATC, the agency will handle the club’s local and international guests, especially brand ambassadors, and manage influencer content and media partnerships. One assignment, in particular, covers building up media relations for the ATC as spring racing season looms later this year.

“These new partnerships – with ATC and Coles Supermarkets – are a true reflection of our talented team and the passion that we have within the agency. Winning these accounts is a testament to our hard work and a reflection on our ever-growing client portfolio, particularly in Sydney,” said Kate & Co managing director Kate Keane.

The PR Team earns Solomon Airlines gig

By Jonas Lopez in Marcoms News on

The PR Team has won the account for the Solomon Islands’ flag carrier, Solomon Airlines.

The new deal will see The PR Team run commercial publicity for the airline and build up its media relations. The account win came just as Solomon Airlines activated a new flight from Brisbane to Munda Airport, located in the Western Province island of New Georgia.

“A collective vision and a great deal of hard work has already occurred by the stakeholders in Solomon Islands future economic and tourism development,” said The PR Team founder Heather Jeffery.

“We were delighted to help the team launch the first international flight to Munda and look forward to supporting the airline and its partners as they move towards greater, sustainable tourism development.”

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