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Haystac tapped for Jaguar Land Rover account

By Jonas Lopez in Marcoms News on

Jaguar Land Rover vehicles (photo credit: Jaguar Land Rover)BWM Dentsu agency Haystac has landed PR representation for Jaguar Land Rover Australia.

The new deal will see Haystac run trade and lifestyle PR, content creation, ambassador management and influencer engagement for the British automaker. 

“We’re thrilled to be working with an esteemed global brand such as Jaguar Land Rover, and its vision to go above and beyond is in absolute alignment with our ethos here at Haystac. We look forward to working closely with our Dentsu agency partners and the in-house Jaguar Land Rover team to make the brand’s mark locally,” said Haystac managing director Simone Pipkorn.

“Haystac excited us with their understanding of our brand and position in market. They offered forward-thinking tactical ideas to bring to life a robust strategy to help us foster brand love for the Land Rover and Jaguar badges. We now have the added benefit of working with several Dentsu agencies which will place integration at the heart of all our communications activity,” added Jaguar Land Rover Australia GM for communications and PR Tim Krieger.

The company already works with BWM Dentsu agencies MKTG and Dentsu X on other matters.

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More Marcoms News

ACTIV Brand Management earns new The Block project

By Jonas Lopez in Marcoms News on

Melbourne boutique activations and brand experience agency ACTIV Brand Management has engaged Nine TV show The Block on a new undertaking. 

The deal involves developing new brand experiences for sponsorship engagement and a virtual event calendar. The centerpiece of the project is the so-called Brand Box, a pre-assembled gift package comprising drinks, snacks, and other treats from several Melbourne businesses, especially those in Brighton.

“The idea behind The Brand Box is to ignite multiple senses. We know that brand activations are 30% more impactful when two senses are engaged and this soars to 70% when three or more senses are ignited. Knowing this, our aim was to create a bespoke sensory journey that captured Brighton’s coastal ambiance, while helping to connect the virtual audience to ensure an engaging and impactful event for The Block and its sponsors,” said ACTIV founder Rebecca Burns.

VMLY and R Melbourne works on Earth Funerals

By Jonas Lopez in Marcoms News on

VMLY&R Melbourne has collaborated with Earth Funerals on a new branding project.

The work involves rebuilding the brand under a new emphasis on sustainable resources and climate change and a logo of a plant springing from the ground. The end result is to offer Australians a cost-effective and environmentally sound funeral solution.

The rollout of the new identity will initially comprise a new website to go active in mid-2021. 

Originally conceptualized under Starfish Initiatives, Earth Funerals offers the division of acreage as a living memorial for deceased loved ones by encasing them in biodegradable coffins that would totally merge with the soil.

“From a brand identity and campaign perspective we’ve disrupted all category conventions by moving away from people-based imagery and using instead natural imagery that celebrates the environment,” said VMLY&R Melbourne Managing Partner Jon Kenyon.

“The launch of the new website is a vital step forw

New staff in at The PR Hub

By Jonas Lopez in Marcoms News on

The PR Hub has added new staff members to its stable.

The agency stated that Olivia Jarman and Trudy Scott are in as senior account managers.

Relocating to Sydney from Perth, Jarman returned to Australia last year after two years as fintech/technology accounts manager with UK agency Cryptoland.  Scott, meanwhile, has just finished up a senior PR manager role with Niche Marketing Group. 

Their entry followed The PR Hub’s new push into more B2B and B2C communications/branding services for tech-based clients. Recent signings include a new parking tech platform developer, a fitness centre franchise, and a major superfund for self-employed business operators.

“In recent months we have won some amazing new clients to add to the family, and I am thrilled to welcome both Olivia and Trudy to The PR Hub. As an independent agency that works with entrepreneurs, business leaders and disruptive companies, we embrace diverse thinking, new ideas and collaboration to ensure th

History Will Be Kind lands Respond Global deal

By Jonas Lopez in Marcoms News on

History Will Be Kind has landed representation for emergency response company Respond Global.

Mumbrella reported that the deal will cover the development of a communication strategy to promote Respond Global’s services in Australia.

Founded this year by Dr Ian Norton, Respond Global offers practical emergency management and infection prevention and control solutions for clients.

“Dr Ian Norton and the Respond Global team have been heavily engaged in the world-wide response to COVID-19 and have been responsible for managing some of the world’s largest outbreaks and disasters,” said History Will Be Kind MD Emma-Jane Granleese.

“We are proud to come on board to drive best practice communications for the organisation at this critical turning point for Australia, as we all learn to live with COVID-19 for the foreseeable future. It’s fantastic to be working with a brand with strong ambition and a vision like Respond Global. We can’t wait to make

Eleven joins TBWA on Hort Innovation project

By Jonas Lopez in Marcoms News on

Eleven PR has signed on as a co-agency of record for Horticulture Innovation Australia (AKA Hort Innovation), alongside TBWA Sydney, under a three-year contract.

Both agencies will render creative, social and PR services for Hort Innovation’s fresh produce brands.

Ikon and Atomic 212 are already assigned to media-related services for the company.

“This is a very important and exciting win for TBWA Sydney and Eleven. We are proud to be partnering with Hort Innovation to continue to drive choice, consumption and grow demand of Australian fresh produce, that are the envy of the world,” said TBWA ANZ CEO Paul Bradbury.

Ogilvy Melbourne and AAMI on new campaign

By Jonas Lopez in Marcoms News on

Ogilvy Melbourne and AAMI are embarking on a new campaign to aid small businesses, called “Backing Business.”

The campaign highlights the stories of 20 small businesses that have been part of AAMI’s Small Business Insurance program for several years. Each company will be featured in a stand-alone integrated campaign. 

The campaign is also the first for AAMI Small Business Insurance in three years.

“I love that this campaign goes beyond pure marketing objectives, to one that impacts and helps grow the actual marketing of the everyday small businesses that AAMI insure. This is a great example of ‘AAMI Does’ in action. A great collaborative effort by the entire team, working hand in hand with the individual businesses, to make it happen,” said Ogilvy creative director Lenna Boland.

whiteGREY takes up Red Rooster deal

By Jonas Lopez in Marcoms News on

Aussie restaurant chain Red Rooster has signed up whiteGREY as its social media agency of record. 

The agency will spearhead Red Rooster’s branding through new content, social media marketing, and community engagement.

The client win delighted whiteGREY CEO Lee Simpson, knowing Red Rooster's reputation for a welcoming atmosphere and delicious food.

“whiteGREY will be bringing to life the fun-loving qualities of Red Rooster making everyday chicken moments synonymous with Australian’s sense of fun. We can’t wait to get started and also enjoy some great tasting chicken along the way,” he said.

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