Fresh wins spark change at Slingshot and onesmoothstone
By Staff Writers in Marcoms News on Monday, 18th September 2023 at 4:30pmSlingshot Media and its content and creative arm, onesmoothstone, have undergone a restructuring to adapt to a changing media environment, AdNews reported.
A new executive and senior leadership team has been appointed to drive growth. Jane Waterhouse becomes managing director of Slingshot, working alongside CEO Simon Rutherford and CIO Simon Corbett. Lisa Overall takes on a new role as head of product and analytics, and Molly Blacker has been promoted to head of creative and strategy for both agencies. Sophie Gallagher becomes creative strategy director.
Rutherford said the new structure aims to make creative and content strategies more effective by leveraging data and analytics.
“Any media professional knows creative has the greatest impact on the effectiveness of any brand campaig...
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