Fourth Right: DD's Creator’s Corner is a gateway to a controlled media space
By Pragadish Kirubakaran in Media News on Friday, 06th February 2026 at 3:59pm
Image edited by Dinesh Raj M
When Prasar Bharati announced Creator’s Corner on DD News, the messaging was upbeat and deliberate. Prime-time visibility. Digital-first talent. A 90 per cent revenue share. And a clear promise that India’s creator economy would finally get a seat at the national broadcast table.
On the surface, this looks like long-overdue modernisation. Dig a little deeper, and it becomes something more consequential: the State formally stepping into an ecosystem that grew precisely because it stayed outside institutional control.
According to official statements carried by the Press Information Bureau and The Economic Times, the 30-minute slot will run five days a week at 7 pm, featuring four to six creator-led videos across news, culture, education,...
To continue reading this article...
More Influencing|Tech
CNN-News18 to start “News18 Health Matters”
By Staff Writer in Media News on Friday, 13th March 2026 at 3:39pm
TODAY'S TEN: Netaji’s legacy debate, India’s chip push, rising oil prices and more
By Meena R. Prashant in Media News on Friday, 13th March 2026 at 3:25pm
FOURTH RIGHT: Does press freedom need a manifesto?
By Pragadish Kirubakaran in Media News on Friday, 13th March 2026 at 2:18pm
AJU confers memorial journalism awards at Abhayapuri event
By Staff Writer in Media News on Friday, 13th March 2026 at 1:45pmTechAU’s Cartwright releases third album - Automation
By Will McLennan in Media News on Friday, 13th March 2026 at 11:47am
Upfront: National fuel crisis, AI shocker, inflation panic
By Staff Writers in Media News on Friday, 13th March 2026 at 7:37amMongabay-India, Alt Eff invite applications for Video Reporting Opportunity 2026
By Staff Writer in Media News on Thursday, 12th March 2026 at 10:00pm
Media news latest
Marcoms news latest