FIFA World Cup 2026 India Broadcast: Prasar Bharati steps in
By Staff Writer in Media News on Thursday, 16th April 2026 at 1:39pm
With less than three months to go for the FIFA World Cup 2026, India is yet to secure a confirmed broadcaster, an unusual situation for one of the world’s largest media markets.
The delay stems from commercial hesitation over valuation, prompting attention towards Prasar Bharati, which has already held discussions with FIFA to evaluate cost structures, a senior government official confirmed.
This follows precedent: in 2023, Doordarshan aired the FIFA Women’s World Cup via a sub‑licensing deal with 1Stadia, reaching mass audiences through DD Sports. Prasar Bharati described that move as part of its public service role.
Prasar Bharati’s expanding infrastructure including DD Free Dish and WAVES OTT, offers a hybrid broadcast model combining reach and digital scale. Un...
To continue reading this article...
More Media News
Meritorious children of journalists to be honoured at KUWJ state-level award ceremony on May 31
By Staff Writer in Media News on Thursday, 14th May 2026 at 5:57pm
IN PR: Fin Bird takes up new role, Client wins and multiple promotions
By Staff writers in Media News on Thursday, 14th May 2026 at 5:11pm
BIG FM wins ‘Radio Network of the Year’ at ACEF Global Awards 2026
By Staff Writer in Media News on Thursday, 14th May 2026 at 5:09pm
Sports Dunk named official PR partner for Delhi Padel Circuit 2026
By Staff Writer in Media News on Thursday, 14th May 2026 at 4:57pm
Today's Ten: NTA "Zero Error" failure, Delhi's almost-vacant fire department, IMD's block level monsoon forecast and more...
By Staff Writer in Media News on Thursday, 14th May 2026 at 2:47pm
Two Tripura journalists attacked in separate incidents
By Suganthi Marimuthu in Media News on Thursday, 14th May 2026 at 2:23pm
Media news latest
Marcoms news latest