Dentsu India & IWMBuzz announce multi‑year alliance
By Staff Writer in Media News on Friday, 10th April 2026 at 11:08am
Dentsu India and IWMBuzz Media have announced a marquee multi-year strategic partnership to shape India’s evolving OTT ecosystem, spanning culture, content, and commerce.
The collaboration begins with Season 8 of the IWMBzz Digital Awards, alongside the launch of the dentsu–IWMBuzz OTT Report, an industry study tracking how content is created, consumed, and monetised in India.
Now in its eighth season, the awards honour outstanding creative achievement across web series, digital films, podcasts, youth content, and non-fiction, with categories covering acting, direction, cinematography, editing, music, VFX, breakout debuts, and viral performances.
Under the alliance, Dentsu and IWMBuzz will lead integrated media planning, sponsorship activation, and full-spectrum marketing, while...
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