Bessium taps EFGH to power its brand in India’s energy race
By Staff writer in Media News on Wednesday, 16th April 2025 at 3:39pm
Battery tech start-up Bessium has partnered with EFGH Brand Innovations to lead its brand positioning, creative direction, and integrated marketing efforts. The collaboration marks a strategic push to amplify Bessium’s role in India’s growing energy storage sector.
“Excited to be working with Emanuel again, his disruptive thinking is exactly what we need,” said Ravi Shankar Sharma, CEO of Bessium. COO Rahul Khanna added, “We’re not just building batteries, we’re building belief in India’s energy future.”
EFGH founder Emanuel Upputuru called the mandate to build Bessium “from the ground up” a challenge he’s eager to take on.
The partnership aims to drive bold brand storytelling aligned with the Make in India mission.
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