Australian Traveller: connecting readers with ‘their next amazing experience’
By Tony Bosworth in Media News on Thursday, 19th June 2025 at 10:41am
"The mission is to connect Australians to their next amazing experience," Australian Traveller co-founder and MD Quentin Long explains, emphasising the reader-first approach that drives their content strategy.
"It's really, really important to us. First and foremost is because it validates the reader and makes sure that we're reader driven.
The publication's typical reader profile is clearly defined.
"Thirty-five [age] plus women in white-collar households is the easiest elevator pitch I can give you," Long says.
He notes this demographic focus exists because, "women plan and book travel in most households in Australia," while men typically maintain what he humorously describes as "the power of veto," which they "learn very quickly to not use."
Long takes the publication's...
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