Australian Country Collections magazine rebrands
By Tim Lince in Media News on Tuesday, 21st August 2012 at 2:49pm
Universal Magazines’ title Australian Country Collections is to be renamed simply ‘Australian Country’ as part of a new rebrand, which also includes a new look and wider content scope for the lifestyle magazine.
Editor Kirsty McKenzie told Influencing the big change is the bi-monthly magazine’s “expanded coverage of rural Australia”.
“Australian Country now includes regular stories about artists and craftspeople, travel features and producer profiles to complement our seasonal ingredient-focused recipe features,” she adds. “We’ve also introduced occasional fashion features and foodie files and are in the process of revamping our product pages to make them more contemporary and appealing to a younger demographic.”
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