ASCI mandates clear labelling of paid content on media social handles
By Staff writer in Media News on Wednesday, 13th August 2025 at 8:53pm
The Advertising Standards Council of India (ASCI) has added Clause 1.8 to its code for self-regulation in advertising, requiring media companies to clearly label paid or sponsored content on their social media platforms.
Under Chapter 1 – Truthful and Honest Representation, disclosures such as “Advertisement,” “Ad,” “Sponsored,” “Partnership,” “Free Gift,” “Collaboration,” or platform-specific tags must appear at the start of any promotional post. The Norms of Journalists’ Conduct also require newspapers to clearly distinguish ads from editorial content.
The move addresses rising concerns about ads being presented as an editorial matter, following consumer complaints about undisclosed promotions on trusted media handles.
ASCI CEO Manisha Kapoo...
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