ARN rebrands WSFM to GOLD101.7
By Staff Writer in Media News on Friday, 29th November 2024 at 2:21pm
ARN has announced that WSFM will be rebranded to GOLD101.7 starting in January 2025, aligning Sydney with Melbourne’s GOLD Network identity.
According to Mediaweek, the move is designed to attract a younger 25-54 demographic while continuing to resonate with its loyal audience base.
The rebrand will introduce a vibrant new sound featuring a mix of classic and contemporary hits from artists like INXS, P!NK, Bon Jovi, and Bruno Mars.
Sydney’s Brendan ‘Jonesy’ Jones and Amanda Keller will headline the revamped station alongside Melbourne's Christian O’Connell on GOLD104.3, providing dynamic on-air personalities to reinforce the network’s refreshed image.
Sue Carter, ARN’s newly appointed head of content for the GOLD Network, will oversee the performance of GOLD101.7, G...
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