Are Media unveils new digital and commerce initiatives
By Pragadish Kirubakaran in Media News on Tuesday, 19th September 2023 at 12:43pmAre Media has announced several key initiatives aimed at transforming its business. The company has launched a new digital destination for The Australian Women's Weekly and will also unveil a digital marketplace for Home Beautiful in 2024.
In addition, Are Media released the Social Currency Playbook, a study conducted in partnership with Australia's cultural insights agency, The Lab. The playbook aims to guide brands in connecting with women across social media platforms.
The Australian Women’s Weekly's new website features content in areas including news, lifestyle, health, and beauty. A marketplace curated by The Weekly team is also set to launch later this year. Home Beautiful's marketplace will be a new addition to its standalone website and aims to engage active home decorators an...
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