Airalo, a leading global eSIM provider, has appointed SourceCode Communications as its agency of record following a competitive review. Shelly Pearce, Chief Growth Officer at Airalo stated in a release, “SourceCode’s strategic storytelling and industry expertise make them the right partner as we expand our reach.” With no prior incumbent, SourceCode will drive media relations and thought leadership to strengthen Airalo’s global presence.   

  Dentsu has renewed its global media partnership with Heineken, extending their eight-year collaboration for another two years. The agency will continue managing Heineken’s media investments across 100 markets, including Mexico, Brazil, the UK, Germany, India and more. The extended partnership will focus on leveraging data, technology and innovative strategies to enhance consumer engagement in the algorithmic era.

In the heart of regional Australia, a quiet revolution is taking place in local newsrooms. While city dwellers enjoy an abundance of news sources, many rural communities are facing what experts call "news deserts" - areas without access to reliable, professional journalism.  Professor Christy Hess of Deakin University has spent years studying this transformation. Her research reveals a landscape of contrasting fortunes, where some regional cities thrive with multiple news outlets while remote areas struggle to maintain basic news coverage.  The Covid pandemic delivered a devastating blow to local newspapers, with hundreds forced to close as advertising revenue crumbled. Yet from these ashes, in some areas a surprising phoenix has emerged. Independent providers have stepped in to revive shuttered publications, creating a dynamic and ever-changing media environment.  "Print is not dead," Professor Hess declares in the latest Influencing Insiders episode, where she describes how m

Former Mac World Australia editor turned Media-Wize Co-CEO Anthony Caruana has described his Australian Apple News website as where he writes purely for the fun of writing.  Caruana told Influencing, “after starting Media-Wize seven years ago with Kathryn Goater, I’d been doing PR work and not much writing. A couple of years ago, I got the itch to write for the sake of writing.  “I looked around and found the Australian Apple News domain was available, and I thought, why not? So I’ve started doing it for fun, and that's what it’s remained for me.” Caruana has been writing about Apple topics for Australian Apple News for a couple of years, having previously done so for a decade whilst Editor at Mac News Australia. Self-described as a “labour of love,” Caruana writes about Apple topics he’s interested in for Australian Apple News.  “I picked topics that interest me because if they interest me, they're probably interesting at least one other person. That's why

Asianet News Media and Entertainment Pvt Ltd has joined as a media partner for Carnegie India’s 9th Global Tech Summit, co-hosted with the Ministry of External Affairs. The summit, themed Sambhavna (Possibilities), will focus on the role of emerging technologies in economic growth, global security, governance, and international partnerships. Discussions will cover AI, Digital Public Infrastructure (DPI), cybersecurity, space, and global tech collaborations, featuring leaders from government, academia, and industry. Public sessions will take place on April 11-12, 2025, in New Delhi.

Even as the row over two- and three-language policy continues unabated, the TN government has added fresh fuel to the blaze by unveiling a logo for the state budget to be presented Friday, using the Tamil letter “roo” — which signifies “roobai”, Tamil for rupee — instead of the rupee symbol. Hot off the Press The logo, shared on the official X page of the Chief Minister’s X page also carried the slogan, ‘Ellarkum Ellam’, (everything for everyone) conveying the idea of inclusiveness. According to official sources, the Tamil Nadu government in its Budget documents, has been using a Tamil letter and the English word ‘Rupees’. “The Chief Minister has used Tamil [alphabet], one of the 15 languages, in the Indian currency. It is not against the Constitution,” an official source told The Hindu. In a press conference, J. Jeyaranjan, Executive Vice Chairman of the State Planning Commission, aimed the Tamil letter for "roo: was used only to “avoid using Devana

The Press Council of India (PCI) has recorded 468 complaints related to paid news over the past four years, with a sharp increase in 2024-25, according to data accessed by Influencing India. In 2024-25 alone, PCI received 290 complaints, the highest number of paid news cases in print media to date. Rajasthan accounted for 111 of these cases. The figures mark a significant surge from previous years--74 cases in 2021-22, 76 in 2022-23, and 28 in 2023-24. Responding to an unstarred question from BJP MP Chandra Prakash Joshi, Minister of State for Information and Broadcasting Dr L Murugan stated that the Election Commission of India (ECI) has established mechanisms at national, state, and district levels to address paid news complaints. “The expenditure involved in confirmed cases is included in the election expenditure of the candidates against whom the paid news cases are established,” Murugan said. PCI investigates paid news cases under Regulation 14 of the Press Council (Proc