Allison’s bold new chapter
By Pragadish Kirubakaran in Marcoms News on Friday, 08th September 2023 at 3:39pmAllison, previously Allison+Partners, has rebranded with a new name, logo, website, and visual identity. The company aims to transition from a traditional PR firm into a globally integrated marketing and communications consultancy.
Allison has experienced expansion over its 22-year history, with its services now reaching global clients such as AB InBev, GE Appliances, Hewlett Packard Enterprise, IHG, Kyndryl, and Revlon. Seven of its top 10 clients are now represented across multiple markets.
Global Chairman and CEO of Allison, Scott Allison, called the new initiative a “significant milestone.”
“The unveiling of our new brand identity represents not just a change in name and logo, but a bold declaration of our commitment to shaping the future of integrated marketing and communicat...
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