AI will enhance rather than replace journalism - tech exec David Brudenell
By Tony Bosworth in Media News on Friday, 15th August 2025 at 1:52pmThe executive chairman of Decidr AI believes artificial intelligence will create new opportunities for journalists rather than replace them, highlighting the unique human perspective that AI cannot replicate.
David Brudenell has worked at the frontier of artificial intelligence and machine learning, leading the Global Solutions & Advanced Research teams at Appen, the provider of training data for AI/ML globally.
Decidr - an Australian company - is the only pure-play AI software provider listed on the ASX.
Speaking with Influencing about the evolution of media consumption, Brudenell traced a path from pre-internet "full service" to the online content explosion, predicting a future "generative full service" where AI assists in information gathering while journalists provide essen...
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