ADK Global India partners with The PR Stop for strategic growth
By Staff Writer in Media News on Friday, 21st March 2025 at 2:23pmADK Global India has partnered with Mumbai-based PR firm The PR Stop to strengthen its market positioning and enhance consumer engagement. The collaboration aims to integrate data, creativity and technology to drive visibility and growth.
ADK Global India specialises in UI/UX, social media, content creation and search optimisation. The PR Stop will support its expansion by leveraging strategic storytelling to position the agency as an industry leader.
Neville Medhora, CEO of ADK Global India, highlighted the agency’s tech-driven approach, while Rohini Saldanha, Founder of The PR Stop, underscored the partnership’s potential to create impactful narratives.
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Collective Artists Network launches content-focused media arm
By Staff Writer in Media News on Wednesday, 30th April 2025 at 9:08pm
Collective Artists Network has launched ‘Collective Media Network’, aiming to create and distribute original content across platforms while engaging with pop culture trends.
The new media division, according to Social Samosa, integrates platforms like Terribly Tiny Tales, Under 25, Big Bang Social, and Galleri5, offering storytelling, youth engagement, and creator-led formats such as digital IPs and live shows.
Recent projects include Rashmika & Ru with TTT and Marathi Minded featuring Neel Salekar, signalling a focus on regional and genre-specific narratives.
“In today’s world, new media is about owning eyeballs… We intend to become the media network that defines attention,” said Vijay Subramaniam, founder and group CEO.
The network has also introduced AI-powered creators Kavya Mehra and Radhika Subramaniam and appointed Sudeep Lahiri as head of channels and distribution.
BW Businessworld expands consumer reach with launch of BW Travel
By Staff Writer in Media News on Wednesday, 30th April 2025 at 8:57pm
BW Businessworld has launched BW Travel, a new B2C vertical aimed at experience-focused travellers.
The platform marks the publication’s move beyond its B2B core, offering destination features, lifestyle content, expert interviews, and travel stories across digital, social media, live events, and a print edition launching in July.
“Travel is about moving hearts, not just bodies. With BW Travel, we want to inspire journeys that transform and connect,” said Dr Anurag Batra, Chairman & Editor-in-Chief.
Bhuvanesh Khanna, CEO of BW Communities, called the move a natural extension following the success of BW HOTELIER. Vivek Mittal, Business Head of BW Travel, added that the new platform blends digital innovation with aspirational storytelling.
Sprih taps Confiance for climate-tech PR push
By Staff Writer in Media News on Wednesday, 30th April 2025 at 5:37pm
Confiance Communications has been appointed as the public relations and brand strategy partner for climate-tech startup Sprih, which uses AI to help businesses track and optimise their carbon, water and waste footprints.
Founded by Akash Keshav, Ravi Singhal, Rohit Toshniwal and Hemant Joshi, Sprih targets sectors including manufacturing, agriculture, mobility and chemicals with its sustainability intelligence platform.
Bushra Ismail, Founder and Chief Strategist at Confiance, said, “Sustainability is no longer a ‘good-to-have’, it’s a defining business imperative. Sprih’s AI-led approach is not just solving compliance challenges, but reframing sustainability as long-term value creation. We’re excited to shape a narrative that aligns tech, mission and impact.”
Akash Keshav, Co-Founder and CEO of Sprih, added, “At Sprih, we’re building the operating system for sustainable business transformation. Confiance understands how to turn complex innovation into compelling
Modi's free hand to forces sparks panic across the border; frenzied Pak media warns of imminent strike
By Pragadish Kirubakaran, Abdul Nishad and Neeraja Gopalakrishnan in Media News on Wednesday, 30th April 2025 at 3:11pm
Prime Minister Narendra Modi has handed India’s armed forces a blank cheque, complete operational freedom to choose the mode, time and target for retaliating against the Pahalgam terror attack, which claimed 26 civilian lives.
Hot off the Press
As reported by Akhilesh Kumar Singh & Manash Pratim Gohain for The Times of India, this isn’t bluster, it’s a strategic signal. Modi chaired a top-tier security meeting alongside Defence Minister Rajnath Singh, NSA Ajit Doval, CDS General Anil Chauhan and the Army, Navy and Air Force chiefs. Every option is on the table.
India also brought its sharpest diplomatic knives to the United Nations. At the UN Security Council, India's Deputy Permanent Representative, Yojna Patel, didn’t mince words, calling Pakistan a “rogue state fuelling global terrorism,” citing the Lashkar-e-Taiba proxy group behind the Pahalgam attack. She specifically highlighted Pakistani defence minister Khawaja Asif's "open confession" about his count
SBS, NITV and NIDA partner to empower next generation of screen creatives
By Tony Bosworth in Media News on Wednesday, 30th April 2025 at 2:05pm
(L-R) Travis Cardona, Director of First Nations and Outreach, NIDA; Liz Hughes, CEO of NIDA; Dena Curtis, Head of Commissioning and Production, NITV; Nakul Legha, Head of Scripted, SBS.
SBS, National Indigenous Television (NITV) and the National Institute of Dramatic Arts (NIDA) have announced a new three-year partnership to provide practical and structured pathways for emerging creatives and support the transition for students into the screen industry.
The NIDA Pathways with SBS and NITV partnership will offer students industry experience, expertise and opportunities, supporting historically underrepresented creatives, and reinforcing a shared commitment to building a diverse and inclusive screen industry that reflects contemporary Australia.
SBS, NITV and NIDA will work together to deliver opportunities for students to foster meaningful industry connections, enhance their experience and skillset, along with mentorship from the SBS Scripted and NITV commissioning teams.
Media-Wize to help Excite Cyber build its media presence
By Will McLennan in Media News on Wednesday, 30th April 2025 at 11:46am
PR company Media-Wize is looking to build the media profile of cybersecurity company Excite Cyber, following last week's announcement of its latest contract win.
“Our aim is always to help Excite Cyber find the great stories they've got to tell,” Media-Wize co-CEO Anthony Caruana told Influencing.
“And that’s whether they're customer stories, insights into what's happening in the industry or responding to events that are going on. It’s essentially just assisting Excite Cyber in building that profile so when people speak to them, they’re not an unknown quantity.”
For Media-Wize, the deal with Excite Cyber is not just about building brand recognition but also about “building trust in the organisation”. On the deal itself, Caruana said the team was “excited”.
“Excite Cyber is just such a great story. They're a great company. The people inside are just so enthusiastic. They're experts in what they're doing. There are a few people there that we've known
Election roundup - Wednesday
By Tony Bosworth in Media News on Wednesday, 30th April 2025 at 10:29am
Peter Dutton campaigning in the NSW southern highlands yesterday. Photograph: Mick Tsikas/AAP
As the big voting day gets ever closer - though 2.5 million people have already voted early - Peter Dutton has told people to “forget the ABC” when it comes to coverage on Saturday’s election night.
As reported by Guardian Australia’s Josh Butler, Dutton - following up on his earlier comments about the ABC and the Guardian being “hate media” - gave the free advice when he appeared on an early morning FM radio interview in Melbourne this morning.
Just to balance the books, Crikey’s Alexandra Wake has a great story up today headlined: “Amid Dutton’s ‘hate media’ and Trump’s despotism, press freedom is more vital than ever”. Well worth a read for anyone who cares about the future of the media.
Calling Exclusive for The Australian, reporters Mohammad Alfares, Lily McCaffrey and Damon Johnston report Labor minister Clare O’Neil “rushes to axe Chinese
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