Aaj Tak leads Hindi news viewership on Instagram
By Staff Writer in Media News on Thursday, 18th September 2025 at 8:23pm
Aaj Tak, part of the India Today Group, has been named the most-viewed Hindi news channel on Instagram, capturing 51 per cent of total Instagram actions among a custom set of Hindi news competitors, per Comscore Social (August 2025) as reported by Medianews4u.
Aaj Tak's Instagram handle has over 16 million followers and the channel says a reels-led, interactive, digital-first approach is driving engagement with Gen Z and millennials.
In August, Aaj Tak logged 110 million actions. Next: News24 at 26.3 million (12.3 per cent), ABP News 21.5 million (10 per cent), The Lallantop 13.6 million (6.3 per cent), NDTV India 12.4 million (5.8 per cent); Zee News and TV9 Bharatvarsh 9.1 million each (4.2 per cent each); India TV 6.9 million (3.2 per cent); Times Now Navbhar...
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