5 minutes with Tony Ibrahim
By Allie Coyne in Media News on Tuesday, 19th July 2011 at 8:00am
Where do you work and what do you do?
Currently I’m the Managing Editor of 4Square Media’s online publications and bimonthly SmartHouse magazine. Smarthouse.com.au, Channelnews.com.au, smartoffice.com.au are the websites.
As a Managing Editor, I investigate and write relevant news stories, edit the work of my colleagues and me, while also finding time to coordinate the group’s efforts for our magazine.
What are some top tips you can give PR pros for working with you most effectively?
First and foremost, become intimately familiar with the product. Good product knowledge encourages confidence, giving the impression they believe in the product, and they’re just not advocating it for a pay check.
What do you see as the biggest issue facing the techn...
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