5 Minutes With...Ashleigh McCallum, founder of The Blonde Silhouette

By Briana Healey in Media News on
Tell us about The Blonde Silhouette. What do you do there?
The Blonde Silhouette is my 3 year passion project which follows my personal style evolution and long term romance with the fashion industry, via my blog. The day in the life of a blogger is definitely less glamourous than it seems, and often involves a lot of research, sourcing product, styling photoshoots, drafting articles and catching up on emails.

The best part about this is that I’m not restricted to a traditional office. My office is often on the road, in a café, by the pool, my bed – essentially I try to shake it up to keep creativity flowing.
Why did you decide to launch The Blonde Silhouette?
At the time I started The Blonde Silhouette, I was a bright-eyed student in the midst of completing my Masters of Business. Being submerged in the academic realm, I decided to begin a creative portal, by means of a blog, to document my unique point of style and share my love of the fashion industry with like-minded readers.
Outside of The Blonde Silhouette, you also work as a marketing coordinator to a beauty e-tailer. What's the best thing about working in the creative industries?
There are so many amazing opportunities to arise from the creative industries, and one of the many things I love is the incredibly talented people I meet and have pleasure of working with. There’s such a great energy among creative professionals and a real respect for vision and artistry, two qualities that really resonate with my aesthetic.
Why do you feel so passionate about fashion and sharing it with your followers?
What I love about fashion is that it’s multifaceted. I particularly love how fashion encourages self-expression and that’s what my blog encourages, finding confidence in and celebrating individual style. If that messages resonates with even one person that views a single page of my blog roll, then that’s incredibly humbling to me.
How can public relations professionals forge a working relationship with The Blonde Silhouette?
Learning about marketing and advertising certainly helped to catapult my blog to the right audience, which has resulted in sponsorships, brand collaborations and the development of a business. Just as any business that aligns itself with respective brands, I evaluate each and every opportunity presented to me and assess whether the “chemistry” is right for my brand.
It’s very important to me that anything featured on my blog or social media channels are authentic and representative of my own opinions, as I am influencing an online audience. For this reason I would never promote a brand/product that I wouldn’t use, love or recommend to my loyal following.
Any other exciting news about The Blonde Silhouette in 2016 that you'd like to share?
For every year I have been blogging, I’ve experienced a “pinch yourself” moment, whether that be the high of a fabulous event I’ve attended, or an exciting brand that has approached me.
So far 2016 has started with a bang, having been selected as a Blogger/Contributor of Marcs new Streetview platform. While I don’t want to give too much away, I may also have an exciting project on the horizon with Renault and a fashion week in the calendar!
To keep up to date with Ashleigh, follow her on Instagram @theblondesilhouette or add www.theblondesilhouette.com.au to your reading list. Image by www.erinsmith.net.au

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O’Brien to helm audio NewsCast

By Jonas Lopez in Media News on

Ainslee O’Brien (pictured) is starting the week as the new chief of News Corp Australia’s NewsCast podcasting division.

B and T reported that News Corp Australia’s recent successes with podcasts Who the Hell is Hamish?, True Crime, and The Teacher’s Pet warranted the development of a special podcasting arm. NewsCast will focus on audio content for the company’s subscription and platform business.

Although O’Brien is occupied with building NewsCast’s staff list, she will remain as News DNA’s GM for commercial integration.

“I am incredibly excited to expand my role and lead News Corp Australia’s audio network. News Corp has bold ambitions for audio, both here and globally, and we are committed to delivering a strong audio network for our consumers and our customers,” said O’Brien of her appointment.

“I look forward to working with our colleagues globally to align our audio offering and with industry bodies

ABC inks new business deal with CBC

By Jonas Lopez in Media News on

The ABC has struck a new three-year creative and business partnership with Canadian national broadcaster CBC.

The MOU will have both companies teaming up on new podcasts and new drama, comedy, and children’s TV series. Co-finance and sales options are also factored in the deal, as well as a new education initiative for schools in Australia and Canada on misinformation and how to combat them.

“In a world of global media giants, the outstanding and accessible content produced by like-minded public broadcasters is more important than ever,” said ABC managing director David Anderson.

“This collaboration between the ABC and CBC will drive our limited resources further, leveraging our strengths to create and share distinctive content that connects with audiences at home and overseas.”

Binjang Community Radio told to vacate

By Jonas Lopez in Media News on

Binjang Community Radio 91.5 has been forced to find a new location in Wellington, NSW.

The Wellington Council has ordered the station to vacate its home building, which is adjacent to the Wellington Visitor Information Centre in Nanima Crescent, by 30 September 2019. The council is looking to establish the Wellington Wiradjuri Tourism Experience on the station premises.

Station manager Tony Graham said staff have been on the move to scout for potential replacement sites. The best location they found, however, would require up to $40k in remodelling to bring up to operational standards. The station only pays $1 in annual rent fees at the current location since starting up in 2012.

The Dubbo Regional Council could only pledge up to $15k in relocation assistance, although council CEO Michael McMahon said he would find a way to make the transfer as seamless as possible.

Garde joins Hit100.9

By Jonas Lopez in Media News on

Grace Garde has joined Hit100.9 Hobart as its new workdays host, starting 17 June 2019.

One of Radio Today‘s Top New Talent to Watch in 2019, Garde recently exited a breakfast hosting job at Power FM in Nowra. The move to Hit 100.9 is also her return to Southern Cross Austereo since working on promotions at the network’s Gosford, NSW operations years ago.

“I am so excited to start working in Hobart! I enjoy wearing big coats and hats, so I’m looking forward to arriving in Hobart’s winter to expand my wardrobe. The Hobart team seem so hardworking, really talented, and a lot of fun - I am humbled to be joining them and can't wait to get started!,” said Garde of her new opportunity.

Tune in with Garde on Twitter @GradeGarde and on LinkedIn.

New staff in at Guardian Australia

By Jonas Lopez in Media News on

The Guardian Australia has new people in the workplace.

Editor Lenore Taylor announced on Twitter that Ben Butler is coming in as a senior business reporter, having recently exited The Australian.

Freelancer reporter Adam Morton is drafted as environment editor.

Investigative reporter Anne Davies moves up as investigations editor.

Laura Murphy-Oates is joining the paper as host of a new flagship podcast after over six years at SBS and NITV. Producer Miles Martignoni, however, said Oates will take up a temporary hosting gig with Triple J’s Hack show for the next month, then start with the podcast. Oates joins Triple J breakfast newsreader Alice Matthews and Hack reporter Avani Dias as one of three substitute hosts for the show; current host Tom Hilley is set for temporary duties with ABC's Foreign Correspondent.   

Roe joins ABC Sydney

By Jonas Lopez in Media News on

ABC Radio Brisbane presenter Isobel Roe has resettled in Sydney.

She moved to continue handling the current affairs beat for ABC Radio, out of the Sydney studios, hosting AM, PM, and The World Today.

Roe first worked with the ABC back in 2012 as producer of Spencer Howson’s breakfast show then started reporting out of Toowoomba in 2016 after a short stint with Southern Cross Austereo.

Follow her on Twitter @IsobelRoe and on LinkedIn.

Morton finishes The Australian service

By Jonas Lopez in Media News on

Rick Morton is no longer with The Australian.

Morton went on Twitter to confirm AFR columnist Myriam Robin’s report that he had indeed left The Aus after seven years as social affairs writer. He last submitted a story to the paper on 18 May 2019.

He stated that he will use his downtime from work to start writing a new book, following the success of his best seller, One Hundred Years of Dirt.

“Mostly, however, leaving is tough because I did work I am exceptionally proud of over those years. I don’t subscribe to the belief that journalism is inherently heroic, but you can do good things. I think I did some good things,” Morton added.

Follow Morton on Twitter @SquigglyRick.

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