5 Minutes With...Ashleigh McCallum, founder of The Blonde Silhouette

By Briana Healey in Media News on
Tell us about The Blonde Silhouette. What do you do there?
The Blonde Silhouette is my 3 year passion project which follows my personal style evolution and long term romance with the fashion industry, via my blog. The day in the life of a blogger is definitely less glamourous than it seems, and often involves a lot of research, sourcing product, styling photoshoots, drafting articles and catching up on emails.

The best part about this is that I’m not restricted to a traditional office. My office is often on the road, in a café, by the pool, my bed – essentially I try to shake it up to keep creativity flowing.
Why did you decide to launch The Blonde Silhouette?
At the time I started The Blonde Silhouette, I was a bright-eyed student in the midst of completing my Masters of Business. Being submerged in the academic realm, I decided to begin a creative portal, by means of a blog, to document my unique point of style and share my love of the fashion industry with like-minded readers.
Outside of The Blonde Silhouette, you also work as a marketing coordinator to a beauty e-tailer. What's the best thing about working in the creative industries?
There are so many amazing opportunities to arise from the creative industries, and one of the many things I love is the incredibly talented people I meet and have pleasure of working with. There’s such a great energy among creative professionals and a real respect for vision and artistry, two qualities that really resonate with my aesthetic.
Why do you feel so passionate about fashion and sharing it with your followers?
What I love about fashion is that it’s multifaceted. I particularly love how fashion encourages self-expression and that’s what my blog encourages, finding confidence in and celebrating individual style. If that messages resonates with even one person that views a single page of my blog roll, then that’s incredibly humbling to me.
How can public relations professionals forge a working relationship with The Blonde Silhouette?
Learning about marketing and advertising certainly helped to catapult my blog to the right audience, which has resulted in sponsorships, brand collaborations and the development of a business. Just as any business that aligns itself with respective brands, I evaluate each and every opportunity presented to me and assess whether the “chemistry” is right for my brand.
It’s very important to me that anything featured on my blog or social media channels are authentic and representative of my own opinions, as I am influencing an online audience. For this reason I would never promote a brand/product that I wouldn’t use, love or recommend to my loyal following.
Any other exciting news about The Blonde Silhouette in 2016 that you'd like to share?
For every year I have been blogging, I’ve experienced a “pinch yourself” moment, whether that be the high of a fabulous event I’ve attended, or an exciting brand that has approached me.
So far 2016 has started with a bang, having been selected as a Blogger/Contributor of Marcs new Streetview platform. While I don’t want to give too much away, I may also have an exciting project on the horizon with Renault and a fashion week in the calendar!
To keep up to date with Ashleigh, follow her on Instagram @theblondesilhouette or add www.theblondesilhouette.com.au to your reading list. Image by www.erinsmith.net.au

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Aumend steps down from SCA Townsville

By Jonas Lopez in Media News on

Rob Aumend is calling it a day as general manager of Southern Cross Austereo’s (SCA) Townsville operations.

He is slated to go on April 5, 2019. In explaining his exit, Aumend said he was moving on to run his own business, based on his experience helping out the local business community through SCA. He had been with the company for four years.

“SCA has been an incredible company to work for allowing me to build a great network in Townsville due to the company having such an emphasis on supporting the local community. I’m going to miss my amazing team but I know SCA will continue to support and promote Townsville more than ever,” he said.

SCA has begun searching for Aumend’s successor. 

Seventh Street Media assumes new name

By Jonas Lopez in Media News on

Music publications company Seventh Street Media has rebranded to The Brag Media.

Company CEO Luke Girgis said the change in business name was warranted as all its publications – The Industry Observer, The Brag Dad, Don’t Bore Us, JPlay, Brag Gaming, The Brag, and Tone Deaf – have been experiencing strong success on the content marketing front.

The work included assembling content geared toward specific musicians and to also network them with event promoters and other brands while making the content relatable to younger audiences, he added.  

The online versions of the titles were also reorganised under a single thebragmedia.com.au domain.

Indigenous health channel goes live

By Jonas Lopez in Media News on

A new health TV channel geared towards Indigenous Australians, Aboriginal Health Television (AHTV), has been officially launched.

Led by Tonic Health Media with funding support from the federal government, AHTV aims to educate First Nations communities on various health topics to aid them when seeking consultation or treatment with the nearest licenced practitioner.

The content is being developed in consultation with Aboriginal Community Controlled Health Organisations (ACCHOs) in Australia and leading professionals in the Indigenous Australian health sciences community.

The initial rollout already covers 50 locations, with the South West Aboriginal Medical Service in Bunbury, WA as the first beneficiary. Tonic Health Media co-founder Dr Norman Swan said all ACCHOs in the country will be able to access the network.

“The new network is an exciting step forward, built on local engagement, including local production of health and wellbeing stories, to reach the hearts and minds

HT&E reorganises management

By Jonas Lopez in Media News on

HT&E has executed a round of redundancies on its own management staff as well as those at ARN.

Under a new staffing plan, chief revenue officer Tony Kendall and partnerships director Greg Tremain will exit the company, as a result of HT&E selling component company Adshel to Ooh! Media.

Current ARN-Melbourne/Adelaide commercial director Peter Whitehead is now promoted to chief commercial officer, with incumbent CCO Emma-Jayne Owens stepping down. She was hired for the post in 2017.

Mason Rook is also redundant as commercial director for ARN Sydney and Brisbane operations.

“These changes are a result of our objectives to optimise the cost structure, reduce corporate costs and ultimately set the business up for ongoing operational effectiveness and further growth,” explained HT&E CEO/managing director Ciaran Davis.

“ARN underpins HT&E as a market leading radio business and I’m looking forward to working with all our team to achieve ARN’s

Alcott joins Hit Network

By Jonas Lopez in Media News on

Presenter Dylan Alcott is now in action with the Hit Network.

He is slated to work the Weekend Breakfast show with Tanya Hennessy and Angus O’Loughlin. Alcott recently finished two years at Triple J.

Hit Network content head Gemma Fordham admits it took some time to negotiate Alcott making the jump.

“I’ve been keen to get Dylan in the Hit family for some time now – finally he said yes! Dylan is a sensational broadcaster and all-round brilliant guy. I’m really excited about this show and I believe Australia will love waking up with Dylan, Tanya and Angus every weekend,” she said.

Stay tuned with Alcott on Twitter @DylanAlcott.

NewsLocal sports new sheen

By Jonas Lopez in Media News on

NewsCorp Australia’s NewsLocal community newspaper division has started 2019 with a different look and feel for its publications under a new branding campaign.

Under the revamp, 14 community newspapers (pictured) have been changed into tabloid format with a masthead under a common font. The change required several months’ research, including reader feedback, advertiser consultations, and upgrades to the printing presses.

The branding component is centred around the tagline “Get Closer With Your Local,” which is based on a community’s pride in a local newspaper being their prime voice.

“While the size of our publications is changing, our commitment to our local communities is not. In the years ahead we will continue to be a trusted, proud voice in our community, advocating on behalf of our readers,” said NewsLocal publisher John McGourty.

MediaWorks launches Magic Talk

By Jonas Lopez in Media News on

New Zealand company Mediaworks is set to debut its new channel, Magic Talk, on January 19, 2019, under 702 AM in Auckland.

For Magic Talk, Duncan Garner, Mark Richardson, and Amanda Gillies start off the day with The AM Show from 6AM to 9AM. Former TVNZ mainstay Peter Williams takes the wheel until 12 noon when Sean Plunkett goes into the afternoon booth until 3PM.

Ryan Bridge has his drive show going from 3PM until Newshub goes on simulcast at 6PM. Leah Panapa has her 7PM-11PM primetime show. Tony Amos takes up the graveyard shift from midnight to 6AM.

Magic Talk will also feature Rural Exchange and Home and Garden on the weekend schedule.

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