5 Minutes With...Ashleigh McCallum, founder of The Blonde Silhouette

By Briana Healey in Media News on
Tell us about The Blonde Silhouette. What do you do there?
The Blonde Silhouette is my 3 year passion project which follows my personal style evolution and long term romance with the fashion industry, via my blog. The day in the life of a blogger is definitely less glamourous than it seems, and often involves a lot of research, sourcing product, styling photoshoots, drafting articles and catching up on emails.

The best part about this is that I’m not restricted to a traditional office. My office is often on the road, in a café, by the pool, my bed – essentially I try to shake it up to keep creativity flowing.
Why did you decide to launch The Blonde Silhouette?
At the time I started The Blonde Silhouette, I was a bright-eyed student in the midst of completing my Masters of Business. Being submerged in the academic realm, I decided to begin a creative portal, by means of a blog, to document my unique point of style and share my love of the fashion industry with like-minded readers.
Outside of The Blonde Silhouette, you also work as a marketing coordinator to a beauty e-tailer. What's the best thing about working in the creative industries?
There are so many amazing opportunities to arise from the creative industries, and one of the many things I love is the incredibly talented people I meet and have pleasure of working with. There’s such a great energy among creative professionals and a real respect for vision and artistry, two qualities that really resonate with my aesthetic.
Why do you feel so passionate about fashion and sharing it with your followers?
What I love about fashion is that it’s multifaceted. I particularly love how fashion encourages self-expression and that’s what my blog encourages, finding confidence in and celebrating individual style. If that messages resonates with even one person that views a single page of my blog roll, then that’s incredibly humbling to me.
How can public relations professionals forge a working relationship with The Blonde Silhouette?
Learning about marketing and advertising certainly helped to catapult my blog to the right audience, which has resulted in sponsorships, brand collaborations and the development of a business. Just as any business that aligns itself with respective brands, I evaluate each and every opportunity presented to me and assess whether the “chemistry” is right for my brand.
It’s very important to me that anything featured on my blog or social media channels are authentic and representative of my own opinions, as I am influencing an online audience. For this reason I would never promote a brand/product that I wouldn’t use, love or recommend to my loyal following.
Any other exciting news about The Blonde Silhouette in 2016 that you'd like to share?
For every year I have been blogging, I’ve experienced a “pinch yourself” moment, whether that be the high of a fabulous event I’ve attended, or an exciting brand that has approached me.
So far 2016 has started with a bang, having been selected as a Blogger/Contributor of Marcs new Streetview platform. While I don’t want to give too much away, I may also have an exciting project on the horizon with Renault and a fashion week in the calendar!
To keep up to date with Ashleigh, follow her on Instagram @theblondesilhouette or add www.theblondesilhouette.com.au to your reading list. Image by www.erinsmith.net.au

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