4Square Media retired, Richards hits out
By Phil Sim in Media News on Wednesday, 29th March 2023 at 10:19amDavid Richard’s 4Square Media will be no more, with the company rebranding as BrandNoise, and preparing to launch a new lifestyle technology masthead.
“We’re going to start talking about where technology is really going, and technology today is not about technology, it’s about lifestyle,” Richards said. “Where does technology fit into your life.”
“We're going to move away from that bits and bytes and start giving you the benefits,” he continued. “We’ll start talking about the brand, the benefits of owning the product, what it actually does and what it delivers for your life. Where does technology fit in the kitchen? Where does technology fit in the house? Where does technology fit when you go mobile or when you go camping?”
Of course, that’s not a new pitch, a...
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