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3 Phase Marketing opens PR division

By Jonas Lopez in Marcoms News on

3 Phase Marketing logo and taglineDigital media agency 3 Phase Marketing has established its own public relations department.

B and T reported that current content producer Marnie Vinall is now reassigned as the resident publicist. She has done marketing-related content duties for the Crowd Media Group and handled social media channels for 40K Products.

Agency founder/managing director Sonia Majkic said opening a new PR section followed initial success with PR work in some campaigns earlier this year.

“The world of public relations offers endless opportunities for our clients and I can’t wait to get my hands working to weave that magic for them,” added Vinall.

“PR has proved to be incredibly advantageous for our agency, so why wouldn’t we want that for our clients too?”

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More Marcoms News

Russell leaves Twitter ANZ

By Jonas Lopez in Marcoms News on

Stewart Russell has departed his ANZ regional communications lead position at social media network Twitter.

He stated in a series of Tweets and on a LinkedIn post that he was ready to leave the company and fly home to the UK. 

Russell first joined Twitter in August 2013 as part of Twitter UK’s communications department and went to Sydney in April 2019 to lead the ANZ regional team.

He can be reached on Twitter @StewartRussell.

Aruga scores fresh clients and staff

By Jonas Lopez in Marcoms News on

Integrated communications agency Aruga is entering autumn with more staff and new, expanded accounts, reported Mumbrella.

Sarah Wilson joins as PR accounts director. She wields nearly 20 years’ experience, mostly marketing and events management for News Corp Australia, and two hospitality businesses in Rockhampton, QLD.

Sia Cambaclis starts as social media accounts manager. She just finished three years running accounts at The Red Republic. 

Isaac Purcell takes up a senior graphic designer post. He recently exited Urbis after two years.

On the client side, Aruga has announced a raft of new accounts and expanded campaigns.. 

On the new accounts list, Aruga is now in action for Tourism Whitsundays, Economic Development Queensland Northshore (Brisbane), Tourism Bundaberg, Brisbane Festival 2021, Tattersall’s Club, the Brisbane Cycling Festival, UQIMB Soils for Science, Burger Urge, and the Institute of Modern Art.

The Star Entertainment Group, Chef Collective,

New promotions in at Havas

By Jonas Lopez in Marcoms News on

The Havas Group has unveiled a number of new executive promotions.

The conglomerate announced that One Green Bean CEO Simone Gupta is now the CEO of Havas PR Australia, with both One Green Bean and RED Havas under her aegis. She will continue as One Green Bean CEO while working alongside RED Havas MD Steve Fontanot.

“Simone is a trusted and experienced leader and has worked successfully within a creative group environment in the past. In her role as CEO of One Green Bean, and as an integral part of the Havas Village leadership team, Simone has shown herself to be smart, decisive, empathetic, and resilient,” said Havas Group ANZ chairman Anthony Freedman.

Over at the Havas Media Group, Danni Dimitri has been elevated to the new head of strategy, Sydney. She had been the company strategy director for three years. 

“Danni has driven value for clients time and again through her proven ability to discover what unlocks ideas that influence audiences to act. We&rsqu

Enero lets go of Frank PR stake

By Jonas Lopez in Marcoms News on

Enero Group Ltd has sold its majority shares in Frank PR (pictured).

The ASX reported that Frank PR founder and chairman Graham Goodkind and managing director Alex Grier closed a deal with Enero to buy its 75 per cent stake in the company, which it originally acquired in 2007. The final amount is estimated to be $1.5m in cash.

Goodkind and Grier owned part of Frank PR’s 25 per cent minority stake.

“At heart we’re entrepreneurs, so we have always been keen to take the business independent again one day. I am grateful to Brent Scrimshaw and the Enero board for the way they have conducted negotiations and wish the group every success in the future,” said Goodkind.

Red Havas launches health offering

By Elliott Richardson in Marcoms News on
Global public relations and communications company Red Havas has established Red Havas Health due to increased demand from clients.
 
Red Havas Health is a global health network, bringing together professionals from Australia, U.S., UK, Singapore, Vietnam, the Philippines, Italy, France and Germany.
 
Red Havas Australia’s Health boss, Sue Cook, said the extra focus on health over the past two years, as well as a growth in healthcare clients, led the company to set up the new offering.
 
“This expanded focus on healthcare PR from our group ensures that while our Australian clients continue to receive the localised approach to modern healthcare communications, there will be the added benefit of having access to Red Havas Health’s global insights,” said Cook.
 
“Our goal is to transform health communications into meaningful health conversations so we can improve health understanding and outcomes – for individuals, as well as tho

WE Communications Australia tweaks leadership

By Jonas Lopez in Marcoms News on

WE Communications Australia has made changes to its executive line-up.

The agency announced that CEO Gemma Hudson is moving up as EVP for health innovation and growth, with a key remit being bolstering healthcare-based accounts in the APAC region.

“Gemma is an exceptional global health leader and has been instrumental in developing the agency’s health practice in Australia and leading international, cross-market client relationships within the agency’s network,” said WE Communications EVP for Singapore/Australia Rebecca Wilson.

Dan Woods is now managing director. He had been the agency’s acting CEO for most of 2020, and was recently appointed part-time board member of the PRIA Registered Consultancies Group Advisory Council.

EVH back on Moet Hennessy list

By Jonas Lopez in Marcoms News on

Communications agency EVH has resumed PR account representation for Moet Hennessy Australia’s spirits portfolio.

The deal will see EVH oversee the local marketing strategy for each Moet Hennessy brand, with its work including media, talent, activations, and partnerships.

The first assignment for the deal is a campaign for Hennessy in light of being named as an official drink brand for the NBA. 

“Throughout the year, Hennessy will celebrate the tradition and mindset of basketball fans in Australia and throughout the world through a range of events, activations and localised content,” said EVH founder and managing director Emma van Haandel.

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