VX agency VERSA has enlisted new upper-level personnel for its office in Sydney.

The agency announced that current global business director Guy Munro will relocate from Melbourne to work in the Sydney office. He has been with the company for three years including service with VERSA predecessor agency Deepend. 

Elizabeth Croger is also making the move to Sydney as the newly-promoted client engagement director. She has been with VERSA and Deepend for most of the past five years as account director and senior account director. 

Gavin McDonough comes aboard as branch GM. He was co-founder and managing partner of Urban Australia and has since moved to non-executive director.

Dan Taylor takes up a national post for analytics, data, and insights. He joins from Service NSW, where he served as data and analytics consultant from January to July 2019. He also worked at Deepend, HotHouse, and TBWA. 

The move is part of VERSA’s plans to build more business growth from with

Independent communications agency Anne Wild and Associates (AWA) has landed Australian PR representation rights for Mauritian hospitality conglomerate The Lux Collective, reported Mumbrella.

The account win followed a pitch process that came about as Lux’s account representative in Australia relocated to a new job in Singapore after eight years of work. It also followed the agency’s recent landing of an account for Visit Maldives. 

The Lux Collective comprises hotel brands LUX* Resorts and Hotels, Salt, and the Tamassa Resort in Bel Ombre, Mauritius, plus Socio, a new urban hotel set to open in 2021. The LUX* brand has properties in Mauritius, the Maldives, Reunion Island, China, Vietnam, Italy, the UAE, Turkey, and France. 

“Apart from The Lux Collective’s genuine and demonstrable commitment to sustainability, so important in today’s era of heightened environmental consciousness among global travellers, we are particularly excited to elevate

DEC PR has won the representation rights for the famous Sydney Fish Market.

The partnership is already in effect. DEC PR landed the role after a competitive pitch. The account win follows DEC’s recent adding of the Hotel Intercontinental Sydney into its hospitality/tourism portfolio.

“Food and tourism are categories that the DEC PR team is incredibly passionate about, so Sydney Fish Market combines two of our favourite pastimes. We have extensive experience building brands, safeguarding reputations and cultivating genuine engagement in this space, and are looking forward to collaborating on campaigns that attract Australians from near and far to this iconic destination,” said DEC PR managing director Agata Kenna.

The Australian arm of communications consultancy Baldwin Boyle Group has three new clients to work with.

The first client, water technology firm ZIP Water, will have Baldwin Boyle running its internal and external corporate communications. ZIP produces a line of tapware for home and commercial functions. 

For WINConnect, Baldwin Boyle will be in charge of PR for media, general audiences, and government clients. WINConnect offers network solutions for internet, power, and water systems at multi-unit communities.

Pental Ltd is the third new client. Baldwin Boyle will collaborate with Pental management on generating more awareness of the company’s home and hygiene product brands, such as The Australian Country Life body soap and Huggie laundry fluid.

Wunderman Thompson’s Melbourne office has secured a three-year contract with the Victorian Department of Justice and Community Safety (DJCS).

The new deal calls for Wunderman Thompson to spearhead the DJCS’ Fire Season Campaign, which will educate residents on the dangers of bushfires and grassfires, especially as the summer season sets in. 

The DJCS and Wunderman Thompson will liaise with state agencies such as Emergency Management Victoria, the Country Fire Authority, and the Metropolitan Fire Brigade in the execution of the campaign.

“Victoria is one of the most fire-prone areas in the world and shifts in climate have resulted in Victoria’s fire seasons becoming longer and more severe. This duration and severity combined with a growing urban fringe as Melbourne’s housing footprint expands means that it’s not just rural areas that are at risk. Data showed that perception of personal fire risk was trending lower, so the campaign will create

Dialogue PR+Communications is kicking off October with three new clients, reported Mumbrella.

The first client, Accolade Wines, has tasked Dialogue to run PR and communications strategy, content development, and media relations for its entire product line. 

Dialogue PR will develop and execute a campaign for home tech products by lighting and electrical supplies vendor HPM. 

Porsche Centre Willoughby, meanwhile, is tapping Dialogue PR to promote its 50th anniversary celebrations. The dealership is taking advantage of the opportunity to introduce six limited-edition cars, including special anniversary versions of the 911 decked in liveries developed with the help of Porsche’s Exclusive Manufaktur customisation team.

“We are delighted to welcome three iconic brands to our client portfolio and are looking forward to using our expertise to deliver solid ROI against campaign deliverables. It’s not every day that you win three pieces of business working for so

Integrated agency History Will Be Kind has brought new hires into the talent pool.

Lené Ferris joins the team as account director. She recently stepped down from a similar post at Mango Communications, where she started as account manager two years ago.

Heidi Rose takes up a senior account manager position, bringing with her a decade of experience across six agencies, the most recent being at Dialogue PR + Communications as account director. She will be tasked on influencer relations and best practice media. 

British expat Alice Cooke is a new account manager. She has been in Australia for a year working at Fuel Communications as senior account manager. In the UK, she had worked with agencies such as Franklin Rae, the DDA Group, and Zero Degrees West, handling entertainment accounts. 

“At History, we are proud to embrace a dynamic mix of thinkers and doers and want to push ourselves to continue evolving the work we do, the types of work we do and clients