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3 Phase Marketing opens PR division

By Jonas Lopez in Marcoms News on

3 Phase Marketing logo and taglineDigital media agency 3 Phase Marketing has established its own public relations department.

B and T reported that current content producer Marnie Vinall is now reassigned as the resident publicist. She has done marketing-related content duties for the Crowd Media Group and handled social media channels for 40K Products.

Agency founder/managing director Sonia Majkic said opening a new PR section followed initial success with PR work in some campaigns earlier this year.

“The world of public relations offers endless opportunities for our clients and I can’t wait to get my hands working to weave that magic for them,” added Vinall.

“PR has proved to be incredibly advantageous for our agency, so why wouldn’t we want that for our clients too?”

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IVY PR open for business

By Jonas Lopez in Marcoms News on
Former The Red Republic executives Mia Hamilton and Emma Bedsor have joined forces to build a new agency called IVY PR, reported Mumbrella.

Under the aegis of the BCM Group, IVY will handle PR, social media, influencer management, events, and brand activations, which will augment BCM’s creative and media services. 

Hamilton and Bedsor will be co-managing directors of the agency, which will have offices in Sydney and Brisbane. BCM has also granted the tandem full authority to develop the agency. 

“Emma and I have wanted to shape an agency like IVY for some time and the independence, freedom and autonomy inherent to BCM Group, has provided the perfect environment for us to do so. The irony is that PR has an image problem and we want to be a brand that helps counter that. Earned media doesn’t just come from a press release, it can begin with a TVC, a social media post, or a clever search campaign,” said Hamilton.

“Being able to create ideas that use both earned and paid me

Shaw joins SweeneyVesty NZ

By Jonas Lopez in Marcoms News on
The Auckland, New Zealand branch of global communications agency SweenyVesty has hired Mike Shaw as a consultant.

He came in after stepping down from the associate director of communications role at Massey University. He also held similar roles with AUT and Crown Research Institute, Plant and Food Research, and currently sits on Rangitoto College’s board of trustees.

SweeneyVesty Auckland GM Greg Fahey said Shaw’s record in large organisations would be a vital asset to the agency.

“Over the past 34 years SweeneyVesty has built a strong reputation for helping our clients navigate complex situations requiring acute communications solutions. We’re excited about the contribution Mike will make to our team and clients,” said Fahey.

Follow Shaw on LinkedIn.

Bush exits GPJ ANZ

By Jonas Lopez in Marcoms News on
Caleb Bush has stepped down from GPJ ANZ.

The agency revealed that Bush is heading to Europe to assume the EVP role at GPJ’s European division. He is already working remotely, with plans to relocate to the GPJ Europe office in London, England, by May 2022.

Bush has been with GPJ ANZ since 2009, rising all the way from producer to managing director. GPJ ANZ is already recruiting for his successor, who is expected to start in November 2021.

“I have had the pleasure of driving major changes to the agency, winning multiple AOY Awards and being personally recognised by CEO Magazine as Managing Director of the Year in 2019. The people I have worked for, with and in particular the clients who have bought into our ‘experience first’ mindset have been the biggest highlights. I leave the business in a very strong position but still see so much growth for both our clients and staff,” said Bush.

Follow Bush on LinkedIn.

Boss Media PR earns Sky Gazer deal

By Jonas Lopez in Marcoms News on
Boss Media PR has become the agency of record for towels manufacturer Sky Gazer.

The new deal will have Boss tackle PR and influencer marketing for the company.

Sky Gazer is a family business specialising in highly absorbent, sand-resistant beach towels that come with their own travel bags.

The PR Hub continues with Emperor Champagne

By Jonas Lopez in Marcoms News on
The PR Hub has resumed its representation of online fine drinks portal Emperor Champagne.

Founded by Kyla Kirkpatrick, Emperor specializes in stocking over 80 champagne brands and 300 cuvees. 

The PR Hub and Emperor worked together years ago, with one aspect being the promotion of Kirkpatrick’s fundraising moves for the business.

AltShift earns Officeworks deal

By Jonas Lopez in Marcoms News on
PR/communications agency Alt/Shift has won the national consumer account for office supplies vendor Officeworks.

The deal will have the Alt/Shift team collaborate with Officeworks and satellite agencies Initiative and AJF Partnership on corporate and consumer-focused PR initiatives. 

Alt/Shift was previously assigned to run marketing duties for Officeworks’ end-of-FY21 campaign, plus a number of minor projects.

“We’re thrilled to be working alongside the talented team at Officeworks. The Big Blue Box has been a consistent in every Australian’s life — whether as a student, parent, passionate tech head, keen crafter or business owner—and we’re looking forward to translating this familiarity into strong results across earned and owned channels,” said Alt/Shift managing director Elly Hewitt.

Gujral in action at Google

By Jonas Lopez in Marcoms News on
Mihika Gujral has signed up with Google as its new communications manager for cloud. 

She came in after finishing up over three years as deputy managing director with the Australian arm of global brand agency Archetype. 

She also handled account roles with Text100 and PeadPR.  

Get to know Gujral on LinkedIn.

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