PRWire expands reach with Influencing integration
Announcement posted by Influencing 26 Sep 2021
Australia’s most popular online newswire has relaunched with an expansion of its reach and capabilities, as well as a major design overhaul.
PRWire is now wholly integrated with sister site Influencing.com, an online professional network for media and communications professionals.
All PRWire releases are now fed to journalists and influencers who subscribe to Influencing, as well as the extensive reach of PRWire’s direct-to-consumer traffic.
“Any time a journalist is researching a story or topic within Influencing, they will now see PRWire newsrooms, announcements and contacts,” said Influencing CEO Phil Sim.
“We’ve already had great feedback about the new look and feel of our PRWire/Influencing newsroom, which really pushes the user’s brand front and centre.”
PRWire users now manage their newsrooms and post releases via Influencing, which makes it simple and seamless to add tools like email release distribution, media contacts and coverage reporting to a user’s marketing armoury, Sim said.
About Influencing
Influencing is an online professional network for media and communications professionals, connecting both communities with extensive contact directories, productivity tools and industry news and information.