Deborah Hutton releases range of Australian made UPF50+ hats after surviving second skin cancer surgery

Announcement posted by Adam Worling PR 17 Sep 2021

Introducing Canopy Bay by Deborah Hutton

Deborah Hutton knows how harmful the Australian UV rays are, following skin cancer surgery to remove two basal cell carcinomas from her face in mid 2020, the Australian media personality landed in the spotlight after sharing dramatic images of her skin graft, prior to the removal of her stitches. A chance meeting with the specialist sun hat supplier, RIGON headwear, led to the idea of Deborah creating a range of her own signature UPF 50+ hats that would give more than just shade protection for herself and others, who are passionate about sun protection and preventing skin cancer.

Deborah was to learn that the hats she was wearing were not giving the proper protection she needed. The strong Australian UV rays were still penetrating the material,” explains Deborah, “I had just assumed that any hat gave you full protection from the sun.”

Canopy Bay by Deborah Hutton is the result of months of design and research, culminating in a range of stylish hats, made in Australia, of UPF50+ sun-protective material that offer a sophisticated solution for every outdoor lifestyle. The range features fabrications made for travelling such as the patented Flexibraid®, an innovative flexible material which is crush resistant, water-friendly, lightweight and hard wearing.

Rigon, a family-owned company, based on the NSW Central Coast have been making quality headwear for decades, “Rigon enabled me to design this beautiful range for people like me who want to maintain an active lifestyle, whether it be walks in the sun, a day at the beach, a country hike, picnics, a day on a boat or a round of golf.”

Deborah was adamant on producing a range which was functional, easy to wash, rain proof and comfortable. Most hats in the Canopy Bay collection conveniently pack flat and regain shape at the other end. Importantly, they leave no hat mark on the forehead when removed, due to the internal ComfyFit size adjuster which also keeps the hat securely on your head, even in a gale. From the Trilby style ‘Paros’, to the ‘Bronte’ beach hat and the Panama shaped ‘Bonville’, Deborah has designed a range which follows her own personal interests, including golf.

There is also a stunning wide brim hat ‘Carla’ named in memory of designer friend, Carla Zampatti, who sadly passed away while the range was being designed. I wanted to acknowledge her enormous contribution to Australian fashion and felt this was a suitable way to remember her, having known her since I started modelling in the early 80’s,” elaborates Hutton.

After revealing her personal skin cancer journey, Deborah was inundated with support, “it was a very humbling experience from the sharing of personal stories, to the outreach from organisations focused on skin cancer awareness, protection and cure,” reveals Deborah, “I wanted to make it my mission to share the message that your favourite hat may not be doing its job, and a UPF 50+ material is proven to be more sun protective in blocking the harsh rays of the sun.”

Canopy Bay by Deborah Hutton is available at www.canopybay.com.au and in selected retail stores from today, September 15, 2021, ranging in price from RRP$95.00 to RRP$195.00.

Link to campaign imagery: Canopy Bay by Deborah Hutton Campaign
Link to still life imagery: Canopy Bay by Deborah Hutton Still Life

ABOUT DEBORAH HUTTON

Deborah Hutton is one of Australia’s most acknowledged and respected media personalities. Through an accomplished career working alongside iconic Australian companies, Deborah Hutton is one person who is able to influence the Australian public and continually exude a persona of trust, intelligence and loyalty.

Deborah Hutton is an Australian household name, Australians look to Deborah Hutton as a barometer of good taste, style and professional achievement. Deborah Hutton’s career began when she graced the cover of Cosmopolitan magazine at the age of sixteen and since then has become a household name and much-loved personality. From starting her career as the face and ambassador for MYER Department Stores, going on to host multiple Lifestyle programs for the Nine Network, Deborah was for more than ten years an editor for the top circulating magazine, Australian Women’s Weekly.

In keeping with her desire for continual reinvention Deborah’s interest in the area of personal wellbeing has resulted in her new on-line platform Balance by Deborah Hutton. Facing 50 and the shock of being diagnosed with a serious skin cancer, Deborah spent more than a year assessing and redefining herself and realised along the way, women not only needed support but also wanted to connect and talk. Balance by Deborah Hutton is an on-line community giving women access to coaches and experts in all aspects of life, from health and wellbeing to career and finance.

After surviving her first facial skin cancer over 9 years ago, and subsequently recovering from her second scare in 2020, Deborah’s advocacy and commitment to skin cancer awareness and education has been solidified with her Sun-Safe Ambassadorship for La Roche-Posay and her Brand Ambassadorship with The Skin Hospital. Deborah aligns herself with life-saving initiatives and brands such as these because she is passionate about helping others and proud to be associated with experts in their field.

CONTACT

Adam Worling

Public Relations Director

AWPR

M: 0411 573 493

E: adam@awpr.com.au