SleepMaker Launches New Website and Unveils Brand Refresh

Media Release                                                                                                                 
November 2017

SleepMaker Launches New Website and Unveils Brand Refresh

Mattress manufacturer SleepMaker has today launched a newly-redesigned website to work alongside the new brand refresh and overall digital strategy.

The completely redesigned site has a clean, responsive design and improved navigation, bringing a new look and feel to the company whilst still injecting their core values.

SleepMaker Group Marketing Services Manager Felicity Turner says: “We’re excited to further engage with our customers and improve the consumer experience as they interact with our company. Our new revitalised website includes a new design that better reflects our evolution over the last several years and who we are today. We’re constantly working on new technologies to enhance the entire sleep journey and we believe our new website reflects that.”

The website has been redesigned by agency Overdose Digital. New capabilities and features include:

-          Mobile-first and responsive design to optimise user experience in Australia

-          Customer reviews

-          Interactive ‘Find A Store’ feature including exclusive retailer offers

-          More information about mattress technology

-          Post-Purchase information

-          Informative Sleep Guide and recommendations

-          Optimised Contact Us and warranty forms

For news and updates from SleepMaker or to check out the new design, go to: www.sleepmaker.com.au

For more information contact Hayley Burrows, Lassoo Media & PR: Hayley@lassoo.co.nz or +64 27 330 4807

About SleepMaker:

SleepMaker originated in Australia in the 1930s and is now owned by The Comfort Group, an Australasian family business who also have a heritage dating back to the 1930s. The Comfort Group is the largest bedding and foam manufacturer in Australasia employing over 1200 staff.