BrandCrowd Targets $1.25B “Goldmine” of Unused Portfolios, Offers Top Designers $5,000
Announcement posted by DesignCrowd.com 19 Jan 2012
BrandCrowd.com – the world’s largest marketplace for ready-made logos and brands – has launched a promotion to entice the world’s best logo designers to upload their unused portfolio designs to BrandCrowd. BrandCrowd estimates logo designers around the world create, in aggregate, at least 1.25 million logo designs every year that are not used by clients. At a value of $200 to $1,000 per logo, BrandCrowd estimates the combined worth of these logos to be between $250M and $1.25B.
The six-week long “Upload to BrandCrowd” promotion
aims to encourage leading logo designers to monetize their unused portfolio
designs by joining the BrandCrowd website and uploading their to the logo marketplace. BrandCrowd is offering $5,000 in prizes to the best designers
who upload a logo before the 1st of March 2012 (as well as $10 for
every 10 logos uploaded). Prizes include
$2,000 for the best logo, $1000 for the most logos uploaded and $10 for every
10 logos uploaded.
Designers can enter upload/enter their logos for free via:
BrandCrowd (with over 50,000 uploaded logo designs) is already
the largest ready-made logo marketplace but believes more designers are sitting
on untapped goldmines. CEO of DesignCrowd
(BrandCrowd’s parent company), said “BrandCrowd.com is aiming to revolutionize
how logo designers sell logos. Our analysis
suggests there's $1.25B of unused logos sitting in designer portfolios around
the world and we want to help designers monetize this online. We believe some designers are sitting on
portfolios worth $1M and we want to help them unlock the value of these assets."
Prizes will be awarded to BrandCrowd members after the promotion ends on 1st March 2012.
Contact Information
Alec Lynch, CEO BrandCrowd/DesignCrowd
Email: help@brandcrowd.com
About BrandCrowd
BrandCrowd (formerly Brandstack) was launched in April 2008 and is the world’s largest marketplace for ready-made brands and logo designs. BrandCrowd helps logo designers monetize their unused logo designs, brands and domains.BrandCrowd is owned by Australian crowdsourcing company DesignCrowd – which also operates DesignCrowd.com a leading marketplace for custom crowdsourced design and a sister website to BrandCrowd. In 2011, DesignCrowd received a $3M of investment from Starfish Ventures.