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moveME "indoor tracking" app receives grant from NSW Govt.

Announcement posted by MOB 02 Jun 2011

Mobile apps that adapt as you move about inside museums, art galleries and exhibitions
A consortium formed by Smarttrack RFID, RAMP RFID, MOB and the Powerhouse Museum is delighted to be selected as one of the first recipients of funding from the NSW Government under the Collaborative Solutions program. Announced on Tuesday 31 May, the NSW Government’s Collaborative Solutions programme aims to help build the digital economy in NSW.

The Sydney-based Smarttrack-led consortium is developing an indoor tracking solution that enables cultural institutions to easily create rich, location aware, mobile apps.

Julian Bickersteth, Director of Smarttrack RFID said, “I’m excited that the NSW Government has recognised our potential to develop a world-leading solution by supporting the collaboration between the members of our consortium.”

Called moveME, this mobile technology will enable the development of engaging mobile apps for visitors that adapt as you move about museums, art galleries and exhibitions.

moveMe will ease the development of smartphone and tablet applications delivering additional information on objects in exhibitions and collections. It will actively deliver content based on the user’s location, and the direction they are facing.

Julian Bickersteth said, “As mobile technology moves from the hearing mode to the seeing mode, there is a fantastic opportunity to deliver a whole new level of access to objects, exhibitions and collections in our museums and galleries.”

moveME will also assist museums and galleries to quickly and cost effectively install indoor location tracking infrastructure and reporting tools.

It will provide institutions with the ability to gather detailed visitor numbers enhanced by information about the visitor journeys and dwell times. This will provide new and valuable insights for curators and exhibition designers along with a whole new way to experiment with design and layout of their physical spaces and objects. Ultimately, it will allow institutions to refine the content delivered to visitors to reflect their interests, as demonstrated by actual visitors to the museum, gallery or exhibition.

Kevin Cohen, CEO of RAMP RFID said “This project has given us the opportunity to further develop our Locamate mobile tracking technology and to work with our partners to implement and test in a live environment. We see massive potential in taking this solution global and are excited by the opportunities”.

The funding from the Collaborative Solutions program will go toward developing a prototype of the full solution. A trial will be implemented in the second half of 2011 at the Powerhouse Museum's Love Lace International Lace Awardexhibition. (http://www.powerhousemuseum.com/lace/ )

The Powerhouse Museum is a global leader in adoption of emerging technologies within the museum sector and it makes perfect sense for them to be a part of this innovative consortium.

Dr Dawn Casey, Director of the Powerhouse Museum said; “This project allows the Powerhouse to be the testbed for solutions to spatial design and visitor engagement challenges faced by every cultural institution around the world. And as a museum of science and design we are very proud to be able to directly support the NSW technology industry by being a ‘living laboratory’ for the development of this product”.

The Collaborative Solutions program has created an opportunity for technology companies that would not normally come into contact with each other to work together on a goal that has a global audience. This leverages the strengths of the individual companies.

Rob Manson, Managing Director of MOB said; "The Collaborative Solutions program started us talking with companies we wouldn't normally have met. In that way we've already benefited. Now with this grant awarded, we're looking forward to developing moveME and taking it to a much broader global market."

For further information about the moveME project or consortium please contact Julian Bickersteth (mobile: 0411 692 697; email: j.bickersteth@smarttrackrfid.com )


SMARTRACK RFID combines international Museum and Art Gallery conservation and collections expertise with industry-leading RFID integration and application development experience. It delivers asset and visitor tracking products to the cultural sector.

MOB is an R&D lab based in Sydney Australia that focuses on developing multi-device platforms and applications as well as creating Augmented Reality experiences. Their most recent product release is buildAR - the world's first Augmented Reality content creation platform.

RAMP RFID is Australia’s leading Intelligent Data Capture Solution developer, providing solutions for real time tracking, locating and management of people, vehicles, equipment and inventory. RAMP products provide unprecedented performance and cost effectiveness to a global customer base across numerous vertical markets.

POWERHOUSE MUSEUM is NSW’s museum of design, science and technology. A popular destination for locals and tourists alike, it is also a pioneer in the development and use of digital technology in the cultural sector.