Sydney, Australia - October 2024 

O'right, the pioneer in sustainable beauty and hair care, proudly announces its official launch in Australia. Founded by Steven Ko in 2002, O'right has been a trailblazer in environmental sustainability, achieving numerous milestones in carbon neutrality and renewable energy usage. Today, O'right introduces its innovative product line to the Australian market, marking a significant step towards promoting eco-conscious beauty solutions.
 

Since its inception, O'right has set benchmarks in sustainability, becoming the world's first zero carbon beauty company and achieving carbon neutrality across all product categories and operations. Recognized with prestigious awards such as the Enterprising Leader Award from RE100 and the Bloomberg Green ESG Environmental Vanguard Award, O'right continues to lead by example in the global green movement.

Steven Ko, the visionary behind O'right, has been at the forefront of advocating for environmental responsibility. His initiatives, including the acclaimed "Melting Greenland" documentary, have shed light on climate change impacts, earning accolades at international forums like COP.

O'right, now distributed in Australia exclusively through O'nature, www.onature.com.au, introduces a range of premium hair care products that combine effectiveness with sustainability.

O'right's commitment to using natural ingredients ensures that their products are gentle on skin and hair due to their compatibility, mildness, and nutrient-rich properties. This dedication not only creates effective products that harmonize with the body but also ensures that you can enjoy them without worrying about chemicals affecting your health. Flagship products include:

• Caffeine Botanical Scalp Revitalizer: Infused with natural caffeine extract, this revitalizer enhances scalp health and strengthens hair from the roots. Users commend its ability to reduce hair loss and increase in hair volume. Enriched with botanical extracts, it soothes irritation, leaving the scalp refreshed and revitalized.
• Caffeine Shampoo: O'right's most popular product, and favorite among customers. Formulated with natural caffeine extract to stimulate hair growth and strengthen strands. Users commend its capacity to boost hair volume, resulting in healthier and livelier hair.
• Wild Rose Shampoo: Enriched with organic wild rose extract for nourishment and a delightful rose fragrance. This shampoo leaves hair deeply hydrated and smelling beautiful, a favorite among those seeking luxurious hair care.
• Green Tea Shampoo: Featuring certified organic green tea extract, known for its antioxidant properties. This shampoo leaves hair feeling clean, soft, and revitalized. 100% biodegradable formula.

O'right's products exemplify their dedication to providing effective, high-quality hair care solutions that prioritize both the health of customers' hair and environmental sustainability.

O'right use diverse range of natural ingredients in its product lines address a variety of hair concerns, ensuring that customers can achieve healthy, beautiful hair without compromising on quality.

"We are thrilled to bring O'right to Australia, offering consumers a choice that not only enhances their beauty routines but also contributes positively to our planet," said Steven Ko, Founder of O'right, "We are the first generation to witness the effects of climate change and the last generation who can stop it."

O'right's dedication extends beyond products to sustainable manufacturing practices, utilizing renewable energy sources and advanced water recycling systems. With products featuring 100% PCR (Post-Consumer Recycled) material and holding USDA Certified Biobased Product labels, O'right sets a new standard for sustainable beauty.

For more information about O'right's commitment to sustainability, visit www.onature.com.au.

About O'nature

O'nature is the sole wholesaler and distributor of O'right hair care products in Australia and New Zealand. Exclusively offering O'right, we follow their mission of sustainability and eco- friendly practices, including zero carbon initiatives and a commitment to renewable energy by 2025. Supporting activities like Earth Hour and Coastal Cleanup, O'nature ensures beauty and sustainability go hand in hand.

About O'right

O'right is a globally recognized, award-winning brand dedicated to creating premium beauty and hair care products. As the world's first carbon-neutral beauty brand, O'right is committed to sustainability and eco-friendly practices. All O'right productsare 100% veganand verified by SGS for their environmental standards. Celebrated with numerous global awards, O'right offers a diverse range of premium products designed to meet all hair needs naturally. Recognized by COP, O'right continues to lead the industry in innovative, green solutions, ensuring that beauty and sustainability go hand in hand.
 

KEY INFORMATION

• World's First Zero Carbon Shampoo: Pioneering sustainability in the beauty industry.
• SGS Validated Carbon Neutral Certification: Recognized of r corporate carbon neutrality.
• Zero Carbon Standards: Achievedproduct and organizational carbon neutrality, including Scopes 1, 2 and 3 emissions, as declared and validated by SGS
• Commitment to RenewableEnergy: Achieved 100% Renewable Energy Usage within entire factory, office,and laboratories since December202
• Advanced Eco-Friendly Manufacturing:Utilizes renewable energyand water recycling systems.
• Environmental Activities Participation:Involved in EarthHour, Plant a Tree initiatives and Melting Greenland. https://www.oright.inc/en/news/greenland
• Product Integrity: Focus on natural, organic ingredients and PCR packaging

Media Contact: 
 

J U L I E T  H E L M  
Juliet@april5.com.au

 +61 0414 966 005