2024 Australian Loyalty Insights Report

The Australian Loyalty Association Unveils Their Groundbreaking 2024 Loyalty Insights Report across 10 Industry Sectors.

Sydney, Australia - 23 September 2024 - The Australian Loyalty Association (ALA) is thrilled to announce the release of its 2024 Loyalty Insights Report, the largest and most comprehensive examination of consumer loyalty produced in Australia in 2024.

This report marks a significant milestone in understanding how loyalty programs shape customer engagement and retention across 10 key industry sectors by surveying over 3,000 nationally representative consumers, across 133 of the countries' most successful programs.

Sarah Richardson, Chair of the ALA, shared her excitement: "The latest edition of the ALA insights report uncovers fascinating insights into the needs and expectations of consumers, grappling with the increasing cost of living challenges in Australia. We are thrilled to share these groundbreaking insights at our upcoming November Networking Event."

The market is eagerly anticipating the latest insights, with leading loyalty expert Miranda Bliss, Adore Beauty, remarking; ""We're really looking forward to diving into the latest loyalty insights report from ALA—it's truly the most comprehensive report of its kind!"

The report findings are extremely exciting, with consumers indicating strongly that loyalty programs continue to be worth investing in. The report reveals that 70% of consumers who are members of loyalty programs shop more frequently, 62% spend more overall, and 58% are likely to recommend their loyalty program brands to others.

For businesses, this research offers crucial insights into shifting consumer priorities and sets benchmarks for their programs. This knowledge empowers businesses to develop innovative strategies that attract and retain valuable customers in an ever-changing market landscape.

The Australian Loyalty Association is proud to present the upcoming research at our Sydney Networking Event on 8th November 2024. Join us for this exclusive event to connect with industry leaders and gain insights into the latest trends in loyalty programs.

Don't miss out! To secure your tickets visit:  Sydney Loyalty Insights Dinner 

For more information about the Australian Loyalty Association, please visit https://australianloyaltyassociation.com or contact us via email at enquiries@australianloyaltyassociation.com