Agency that Pioneered Diversity in Australian Modelling Industry Rebrands for a New Era

After twenty-two years as a leader in the fashion and entertainment industry, the agency that pioneered diversity and body positivity in the modelling industry, BELLA Management, is excited to announce it's rebranding for the future as

 ICON Management. 

The strategic move reflects the company's evolution from modelling agency to an expanded offering including multi-disciplinary actors, content creators, entertainers , speakers, production and AI technology.

"We have always been at the forefront of the industry representing curve models before it was mainstream and kicking off the move in Australia towards body positivity and diversity in the modelling and advertising industries. The expansion of our offer and the rebrand to ICON will ensure we continue to be leader in the industry," said founder and CEO Chelsea Bonner.

"What hasn't changed is our unwavering commitment to diversity, inclusion and innovation and ensuring our diverse Australian community can see themselves represented in the fashion and entertainment industries." 

The move comes ahead of the launch of ICON's new ethical AI image solutions next month.

"AI is having a huge impact in our industry. While I have been lobbying the government to regulate the use of AI, there is no doubt it is here to stay, which is why we're planning to launch an ethical AI image solution that will benefit models and talent rather than exploit them, which is currently what is happening. Watch this space," Chelsea added.

Over the past 22 years BELLA Management has made a name for itself for its pioneering spirit and Australian firsts including signing Australia's first curve supermodel Robyn Lawley and hosting the first-ever dedicated curve show at Australian Fashion Week.

Moving forward, ICON Management will continue to lead and innovate in the fashion and entertainment industries, focussed on growth, client satisfaction, and service expansion. 

"Our new branding honours our past achievements while embracing future opportunities, including our ethical AI software, Photoshoot AI launching soon. This new identity will help us build on our legacy, reach new heights, and continue delivering the values and service quality our clients trust," said Chelsea.

Clients and partners can expect the same exceptional service and dedication they received with BELLA Management. 

ICON Divisions:

• Creators: Beauty, Lifestyle, Fashion, Wellness, Comedy, Sports
• Actors: Screen, Theatre, Musicals, Film, TVC
• Profile: Thought Leaders, Speakers, Hosts, MCs, Sports, Music
• Models: Editorial, Fashion & Commercial Print, Runway
• Production: Podcast, Broadcast, Television, Animation
• AI Photoshoots: Ethical AI image solutions (launching soon) 

For more information about ICON Management, please visit www.iconmanagement.com.au Instagram @iconmanagement email: info@iconmanagement.com.au 

Phone: Sydney +61 2 9976 6685 Melbourne +61 3 9804 8146

For images click here

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