TorchMedia launches Reflect Reconciliation Action Plan

Australia's largest supplier of premium Transit Media solutions, TorchMedia, today announced that Reconciliation Australia has formally endorsed its first Reconciliation Action Plan (RAP), further cementing its ongoing commitment to reconciliation.

TorchMedia's commitment to reconciliation includes donated campaigns for National Reconciliation Week (annually since 2022), NAIDOC Week (annually since 2021), and wrapping Sydney Ferries' Wirawi vessel - Australia's first Indigenous-run ferry - together with Tribal Warrior (January 2023). 

The company is also dedicated to providing economic opportunities to Indigenous Australians, prioritising working with Supply Nation registered and certified businesses to supply marketing and promotional items, as well as to install, remove, and maintain campaigns.   

TorchMedia's RAP announcement follows its 2024 NAIDOC Week campaign, which includes donated media campaigns across Sydney, Canberra and Adelaide Light Rail networks and Sydney Ferries.  This is the fourth consecutive year TorchMedia has worked with the winning artist to adapt the winning National NAIDOC Week Poster to run on transit formats.

TorchMedia's Managing Director Kirsty Dollisson commented on the RAP: "Our Reconciliation Action Plan formalises and grows TorchMedia's ongoing dedication to reconciliation, and we are thrilled that Reconciliation Australia has endorsed our plan. 

"As a growing media company with broadcast capability, we have the opportunity and responsibility to amplify initiatives that celebrate ideas and programs for and by Indigenous Australians. Our transit assets traverse a wide array of Aboriginal and Torres Strait Islander lands and waters. We are committed to respecting and honouring the traditional custodians of these lands.

"It's also timely that our RAP announcement follows our largest ever NAIDOC Week campaign, which saw this year's winning artwork adapted and displayed on Sydney, Canberra and Adelaide Light Rail assets as well as within Sydney Ferries to support awareness of the importance of Aboriginal and Torres Strait Islander people in Australian history, community and culture."

The winning 2024 NAIDOC Week Poster centred on the theme 'Keep the Fire Burning: Blak. Loud and Proud'. The artist was Deb Belyea, a Samuawgadhalgal and Torres Strait woman, and she titled the artwork Urapun Muy. In her words: "In this work, I have depicted the hands of our ancestors that have carefully dropped a burning ember on to a fire. This ember burns hot with intensity, stoking the flames, as it combines with the new fire. The linear detail shows the energy and power as cultural knowledge is transferred from our ancestors to us today. Culture is the fire that gives us knowledge, wisdom and purpose. It is our responsibility to maintain, practice, and pass on out fire to our future generations. Afterall, Culture keeps us Blak, Loud and Proud."

Since 2006, Reconciliation Action Plans (RAPs) have enabled organisations to sustainably and strategically take meaningful action to advance reconciliation. To read TorchMedia's Reflect Reconciliation Action Plan, click h33ere.

-ENDS- 

IMAGES: The link to download images is here.