Secondhand retail market heats up as consumers look to cash in on unwanted items

• Decathlon Bike Buy-Back program buys secondhand Decathlon bikes and any brand kids' bikes from customers
• Customers are issued with a Decathlon credit voucher to spend on any product in-store
• The program is helping customers to give their bikes a second life and also earn some funds towards the purchase of other Decathlon products
• Decathlon takes responsibility for the repurposing of the bikes for sale through Decathlon's Second Life section
• The program enables customers to purchase certified refurbished items at a great discount 
• It also supports the recycling of all kids bikes regardless of brand, as well as Decathlon branded bikes
• It provides customers with the ability to sell items no longer needed and have them prepared for a new life of use and adventure

International sporting goods designer and retailer, Decathlon, is continuing to help its customers access quality affordable and durable sports and recreational items through the introduction of its 'Decathlon Bike Buy-Back' program.

The program is part of Decathlon's Second Life initiative which was rolled out across its stores in Australia late last year.

Customers can simply bring their used Decathlon branded bike into any Decathlon experience store and Decathlon will buy back the bike, subject to its assessment and some conditions. The bike will then be refurbished and placed back on the shelf for sale through Decathlon's Second Life section.

In addition to the recycling of Decathlon bikes, the program also accepts kids bikes regardless of their brand.  This means that shoppers can bring in kids bikes purchased through other retailers and have them assessed for potential buy back through Decathlon's program.

According to CEO of Decathlon Australia, Romain Gravigny, the buy-back initiative has been launched at a time when a lot of families are facing financial pressures and are wanting to recycle unwanted bikes in order to purchase other sporting and recreational items in preparation for the new school term.

"A lot of consumers purchased new bikes at Christmas time and now have old bikes they no longer need.  Our Decathlon Second Life Bike Buy-Back program offers the perfect solution for people to bring their unwanted bikes into Decathlon and put the credit towards other items such as school sporting items.

According to Gravigny, Decathlon's Bike Buy-Back initiative is one of the brand's sustainability initiatives that not only does good things for the planet, it also does good things for people's bank accounts.  

The program also enables Decathlon to support and maintain its relationship with customers long term by providing them with options that reward them for shopping with Decathlon.

Decathlon Buy Back Program

What type of bikes can be bought back
"If you have bikes at home that you no longer need or you are looking for a newer model, then Decathlon has you covered. All brands and types of kids bikes are included.  Naturally, all Decathlon brand bikes for kids and adults are eligible,  mountain, commuter, road and gravel bikes," Gravigny said. 

How does the process work
"You can easily trade-in your bike using our user-friendly online quote simulator and visiting one of our selected stores," Gravigny said. 

"This new service is only available for kids bikes of any brand and Decathlon brand bikes excluding e-bikes and carbon-frame bikes. We are looking at expanding the program soon."

Three simple steps
"To arrange a bike buy-back only takes three simple steps.  Just jump on to our website and get an an instant estimate of your old bike in just a few clicks with our online form.   Add details and pictures to help our technicians prepare for your visit," Gravigny said. 

"Once you receive the estimate, bring the product to your closest Decathlon store. A Decathlon technician will check your bicycle and make you a final redemption offer. Receive your buy-back value as a gift card to enjoy in all our stores right away! Our teams will repair your bike and re-sell it as a Decathlon Second Life product."

Three tips for a successful buy back

"Preparation is the key to give your bike the best chance of having a second life at Decathlon," Gravigny added. 

"Check your bike to ensure it is in working condition.  There are some key things that you need to check.  The frame and fork must be undamaged, the tyres should stay inflated and be above the minimum tread depth, the brakes should work properly and be above minimum thickness, the gears must switch nicely, wheels should be reasonably aligned, the seat, rims, grips, and cables should be in good condition, there shouldn't be any rust on the chain or cassette, and all the ball bearings should turn smoothly.

"Clean your bike to improve the appearance. Clean up the greasy parts and give your bike an overall shine; you'll be amazed at how much better it will instantly look!

"Once you have worked through these things, find your local store.  You can do this by checking our Decathlon website to find our locations that offer the buy-back service."

Charity support

"While we are able to buy back most bikes, sometimes we encounter a bike that doesn't meet our strict requirements.  When this happens, we offer the bike owner the opportunity to donate it to one of our aligned charity organisations who will either recycle the bike or ensure it is safe for donation to a family in need," Gravigny said. 

Gravigny emphasised that Decathlon aims to offer its customers a more affordable and meaningful way to acquire the things they love.

 
"As everyone becomes more familiar with our new bike buy-back program as well as our broader  Decathlon Second Life initiative, our inventory of products will grow, enabling more people to participate and enjoy the benefits of our innovative customer programs.  These initiatives are highly successful across the globe and we are delighted to be able to make this wonderful program available in Australia as well.  Each Decathlon store will have an area dedicated to Second Life where people can bring in their first life Decathlon products and also purchase Second Life products.
"At Decathlon, we are determined to be everything sport for Australia on an affordable and sustainable basis."
    
About Decathlon

Decathlon launched in Australia in 2017 and now has ten stores across Victoria and NSW.  NSW:  Tempe, Auburn, Miranda and its newest pop-up stores in George Street in the Sydney CBD, and Broadway Shopping Centre in Glebe, as well as Decathlon Connect in Manly.  Victoria:  Box Hill, Moorabbin, Knox Field and South Morang.

Decathlon is a member warehouse and membership is free.  Shoppers simply sign up in store or online.  Anyone can visit Decathlon but they must be a member to purchase products.  

The brand is one of the world's largest sporting goods designers and retailers originating from France.   With over 1600 stores across the globe in 50 plus countries and more than 80,000 staff worldwide, Australia is now well and truly part of Decathlon's growing worldwide presence and has already made a significant impact in the Australian market with its own brand of high quality products at affordable prices. Terms and conditions for Decathlon Second Life can be found at https://decathlon.com.au 

https://decathlon.com.au