INSKIN COSMEDICS redefines Communications Strategy for O COSMEDICS and GINGER&ME, bringing PR In-House

In a strategic move fuelled by unparalleled success, INSKIN COSMEDICS, the driving force behind the acclaimed skincare brands O COSMEDICS and GINGER&ME, is excited to announce a significant evolution in its marketing and communications strategy. Building on the triumphs of O COSMEDICS and GINGER&ME in the competitive skincare market, INSKIN COSMEDICS is now bringing communications and public relations functions in-house to deepen connections with its audience and amplify the authentic voices of these industry-leading brands for the first time since its inception.

Maria Enna-Cocciolone, CEO and founder of INSKIN, expressed, "This shift in our PR strategy is a natural progression as we continue to witness exceptional growth for O COSMEDICS and GINGER&ME. By bringing PR in-house, we aim to foster a more intimate connection with our audience, amplifying the unique stories and qualities that distinguish each of our brands in the market."

As the in-house PR team takes the reins their mission extends beyond traditional communication strategies, opting for a more comprehensive approach. INSKIN COSMEDICS is committed to not only showcasing the outstanding products of O COSMEDICS and GINGER&ME but is also committed to strengthening the brands that sit under its umbrella including DermapenWorld, OPTY.NC, PhotonSmart, Viora, Geske, and Cryopen. This evolution in our approach will include innovative campaigns, collaborative partnerships, and immersive experiences designed to resonate with our discerning audience. 

By integrating PR functions internally, INSKIN COSMEDICS is poised to set a new standard in the skincare industry, where authenticity and connection converge to shape the narrative of O COSMEDICS and GINGER&ME in exciting and unprecedented ways.