Cure Cancer Unveils Refreshed Brand
Announcement posted by Cure Cancer 09 Aug 2023
SYDNEY, 7 August 2023 - Cure Cancer, the 56-year-old organisation committed to funding the brightest new ideas in cancer research, is excited to announce the launch of its rebrand.
The charity is dedicated to funding the top 1% of bright new research focused on tackling the disease - from talented emerging scientists, whose bold ideas are breaking new ground.
With an ever-changing philanthropic landscape, Cure Cancer recognises the need to grow, adapt and communicate in a way that resonates with their growing audience.
"At Cure Cancer, we have undoubtedly faced challenging times, particularly in recent years with the bushfires and the onset of COVID-19, which have greatly impacted the healthcare industry and non-profit organisations like ours," says Nikki Kinloch, CEO of Cure Cancer. "This humbling experience has taught us resilience and forward-thinking. As an organisation that champions brave new ideas, we understand the importance of communicating to people in different circumstances in a way that is relevant and authentic to them."
The core mission of Cure Cancer remains steadfast – a world where we can cure cancer. However, to realise this bold ambition, the organisation is now strengthening its voice to grow their reach and engage with as many donors from as many different communities as possible.
Kinloch says: “This year, we’ve funded 13 groundbreaking cancer research projects across multiple cancer types. This is thanks to the generosity of our community, who have enabled us to bring these new ideas to life in record time. Our base of donors has grown 190% since 2018, both in Australia and overseas. As a result of this additional fundraising revenue, for 2024, we are making a commitment to increase our researcher funding by 50%”.
“To realise this,” Kinloch continues, “we have been investing in the support of pro-bono partnerships, technology, market research, and brand. Every dollar in support of our growth has been allocated with careful consideration to ensure the best use of our supporters’ donations in the long term.”
Cure Cancer has partnered with brand agency Principals to refresh their overall brand strategy and narrative, which will help to capture and tell the story of Cure Cancer.
Principals Creative Director Martin Hopkins says: “The new brand helps to bring to life Cure Cancer’s new brand position. It’s bold, exciting and engaging as it captures the ambition of the organisation, and the innovation and optimism that permeates its work.”
Cure Cancer Head of Marketing and Communications Joanne de la Mare says: “We are making our voice stronger and more customer-centric so that we can reach and engage with more donors across different communities. It doesn’t matter where you are from or who you are -cancer can affect you and your family. By kick-starting bright new ideas that have the biggest impact on cancer research, across every cancer, we know we can change this.”
"As our movement grows, we hope that our supporters will continue to help us save millions more lives. We can bring about real positive change by working together. Our brand refresh speaks to this and will also help us to achieve our important goals.”
ENDS
For further information, please contact:
Head of Marketing and Communications
Joanne de la Mare
02 8072 6116
About Cure Cancer
We are dedicated to backing brave thinking and kick-starting new ideas in cancer research. By funding the top 1% of bright new projects led by the most brilliant minds in science, we can save millions of lives.
Our community of fundraisers, corporate partners, researchers, and institutions work tirelessly to take on every cancer and find the most impactful solutions, working together to bring them to life in record time.
With this shared purpose and bold ambition, we dare to ask ourselves the one question that can change everything:
What if we cure cancer?
We know we can.
To find out more, visit curecancer.com.au